Author: Stephen

Shopify launches new app to make mobile commerce simpler

| November 17, 2015

Shopify introduces Sello, making it easier for consumers to sell products in the mobile space

With more people entering into the mobile commerce landscape, some are finding shopping and making purchases with their mobile devices somewhat difficult. They are also finding it somewhat complicated to sell products in the mobile space. To resolve this issue and make mobile commerce somewhat simpler, Shopify has launched a new mobile application, called Sello. The app is free for both iOS and Android devices and is designed as a convenient way for people to participate in mobile shopping.

Sello aims to increase the convenience of mobile commerce, allowing more consumers to sell products

Sello is meant to allow anyone to create an online store, share the products that they find or offer through social networks, and make payments from a smartphone. Sello is not geared toward merchants that have significant comfort in the mobile shopping space, rather it allows a wide range of people to sell products in much the same way merchants do through Shopify’s primary platform. Shopify suggests that the average consumer has found it challenging to sell products online in the mobile space, but Sello may be able to change this.

Casual selling has been somewhat challenging for consumers in the mobile space

Mobile Commerce - New Mobile Shopping AppConsumers have long found selling products through conventional e-commerce platforms somewhat convenient. As mobile devices become more prominent, however, these sellers are beginning to focus more heavily on the mobile space. Finding convenient ways to accomplish this has been difficult, but Sello’s ability to interface with social networks could make mobile shopping and selling easier, allowing more consumers to participate in mobile commerce more often.

Shopify has taken note of the rise in casual selling

Shopify has a great deal of experience in the mobile commerce space, having provided many retailers with a wide range of services in the past. Sello represents a first for Shopify, which had been focused on established merchants for much of its existence. The rise in casual selling has lead Shopify into new territory, hoping to better engage consumers and make them more comfortable with mobile commerce as a whole.

Amazon is taking another step into the mobile payments space

| November 12, 2015

Amazon launches its Pay with Amazon buttons

Major retailer Amazon is looking to make mobile payments easier for consumers with smartphones and tablets. The company has released its Pay with Amazon buttons, which are affixed to products and advertisements being viewed on mobile devices. These buttons can be pressed to initiate a transaction, allowing consumers to use their mobile device to pay for goods. Amazon has been expanding into the mobile payments space for some time, seeing major promise in the growing power of mobile shoppers.

Buttons will allow consumers to make transactions from their mobile devices in a convenient and familiar fashion

The Pay with Amazon buttons have been designed so they can be included in mobile applications developed by other retailers. These buttons are meant to provide consumers with a familiar feeling, as they are expected to have had some experience with Amazon purchases in the past. Amazon boasts of having more than 200 million customers throughout the world, and many of these people are beginning to access Amazon through their mobile devices. They are also making transactions through Amazon using their smartphones.

More merchants are becoming mobile-centric

Amazon - Mobile PaymentsA growing number of merchants that are using the Amazon platform are becoming mobile-centric. As they begin to focus more heavily on mobile consumers, the demand for mobile payment support is on the rise. Merchants want to ensure they connect with mobile consumers in an effective manner. Other large retailers are also beginning to get involved in the mobile payments space, creating pressure for Amazon to adapt or be left behind.

Amazon predicts strong adoption for its Pay with Amazon buttons

Pay with Amazon is expected to grow quickly. The initial release of the buttons have already seen an 180% growth in adoption since when they were being tested some time ago. Amazon will depend quite heavily on its retail partners in order to ensure the continued growth and use of the buttons. In the coming years, more consumers are expected to participate in mobile commerce, placing Amazon in an ideal position to take advantage of the mobile space.