Author: Stephen

Panera Bread launches new mobile payments application

| June 3, 2014

New app aims to help Panera Bread recover from operational struggles

Panera Bread Company has launched a new mobile application that aims to help the company recover from the operational struggles it has faced over the past 18 months. The mobile app is meant to help the company’s restaurants better manage the high volume of orders they receive during peak hours by taking advantage of the mobile commerce scene. More consumers are beginning to use their mobile devices in restaurants to pay for their purchases and many of these consumers are praising the efficient nature of mobile commerce services being provided by these restaurants.

App could improve the efficiency on Panera Bread restaurants

The new mobile application aims to address efficiency and consumer satisfaction issues by giving customers the ability to order and purchase food from Panera Bread restaurants using a mobile device. The application is free and can even be used to find Panera Bread locations using geolocation services. The company expects that restaurant efficiency will be increased as the new application becomes more widely used among consumers.

Consumers are becoming mobile-centric

New Mobile Payments ApplicationMobile commerce continues to attract a great deal of attention across numerous industries as the demand for mobile-centric services continues to raise among consumers. People are eager to have their mobile devices play a more important role in their daily lives and mobile commerce represents the next step in the process of integrating mobile technology with people’s lives. As the demand for mobile services continues to rise among consumers, businesses are beginning to take steps to meet this demand more aggressively.

Mobile commerce is not a guaranteed success with most consumers due to poor experiences in the past

While mobile commerce is in high demand, it can be difficult for companies to find success with their mobile payments endeavors. In the past, retailers have tried to engage consumers with their own mobile commerce platforms only to find that these platforms were unable to live up to the expectations that consumers have. Poor experiences with these platforms have caused many people to avoid mobile commerce services being offered in the retail sector.

China sees a sharp increase in mobile payments

| May 29, 2014

New report highlights the growth of mobile transactions in CHina

A new report from the People’s Bank of China shows that mobile payments are growing at a rapid pace in China. Many people have become quite comfortable with the idea of purchasing products online using their mobile devices. A growing number of retailers are beginning to accept mobile payments in their physical stores as well, making it easier for mobile commerce to flourish. Mobile banking is becoming particularly popular among consumers who tend to manage much of their finances with the aid of a smartphone or tablet.

Some $500 million in mobile transactions occurred in 2013, up 255% over transactions recorded in 2012

According to the report from the People’s Bank of China, nearly $500 million has been sent through mobile devices throughout the country in 2013. This represents a 255% increase over the mobile transactions that were recorded by the bank in 2012. The report only takes into account transactions conducted through the country’s major banking entities, however, and the amount of mobile transactions that occurred last year may actually be higher.

Major planks play a dominant role in mobile commerce throughout China

China Mobile Payments GrowthMajor banks have established a very powerful position in China’s mobile commerce sector. These organizations currently provide the most popular mobile money services and have a massive consumer base to draw from. Smaller banking organizations have a limited presence in mobile commerce because of their fewer resources and their general inability to engage mobile consumers in an effective manner. Retailers tend to side with larger banks because they have a favorable track record and are more aggressive when it comes to matters concerning security.

Large e-commerce organizations are powering the growth of mobile payments within the country

E-commerce throughout the Asian-Pacific region is growing quite quickly, with China leading the way. The country is home to some of the largest companies in the global e-commerce scene, and these companies are becomming increasingly interested in mobile commerce. As these large companies begin to engage mobile consumers, China is expected to continue seeing a dramatic increase in mobile payments activity.