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M-commerce shopping habits go far beyond the actual purchase

Rebecca | May 25, 2015

More research indicates that mobile shoppers do their research on smartphones and tablets, but buy elsewhere.

According to the results of a survey that was conducted by TimeTrade, a consumer experience specialist, m-commerce is alive and well, but consumers are not necessarily using it for making purchases as much as they are investigating the products, services, companies, and brands, that interest them.

After they have informed themselves over mobile commerce channels, shoppers will make purchases elsewhere.

The information that consumers are obtaining over m-commerce is usually found over digital and social channels of different forms. The research looked into the buying habits of shoppers, with the intention of discovering some insight that would allow retailers to be able to enhance and polish the experience that they provide to their customers. What the research results have shown was that retailers are discovering that the more personalized the in-store experience can be, the better and more lasting the impression and brand loyalty they crate among shoppers.

This m-commerce trend has caused retailers that had previously been online-only to open up brick and mortar shops.

M-Commerce - Mobile Shopping Equally, consumers have also stated that when it comes to their own shopping habits, they would still rather go to a physical store so that they will be able to check out the actual product and make their final purchasing decisions. They do enjoy the opportunity to obtain more information about an item that they are considering, by using their smartphones or tablets, but after they have informed themselves, they will often move on to the brick and mortar shop to complete the transaction.

Among the respondents to this mobile commerce survey, 65 percent said that if an item that they want to buy is available at a store that is located nearby, they would prefer to make the trip to that location in order to shop, instead of placing an order over a smartphone or tablet. The primary reason that was given for that preference was that they wanted to be able to “touch and feel” the product before buying.

The respondents also said that when they are seeking to make a purchase, only 13 percent would actually buy over m-commerce, while 42 percent of them had never actually bought anything over a mobile device.

Smartphone trends study show increase in US iPhone use

Rebecca | May 19, 2015

Although the iPhone 6 is already growing in popularity, the 4S is still in use by many Americans.

New data has recently been released by the Consumer Intelligence Research Partners firm, which has examined certain smartphone trends and that has shown that iPhones are being used now more than ever by Americans.

The data revealed that there are currently an estimated 94 million iPhones being used in the United States.

That smartphone trends figure doesn’t represent the number of devices that are owned, but is instead the number that are actually being used by their owners. By the end of march, there were 94 million iPhones in use by Americans. Among them, the estimate was that 38 million of them were iPhone 6 and iPhone 6 plus devices. The Consumer Intelligence Research Partners also estimated that there are also still 8 million iPhone 4S devices still being used within the country. This, despite the fact that that smartphone has been on the market for four years.

The data in this smartphone trends report was based on a survey that was conducted in March among Apple customers.

Smartphone Trends - Woman using smartphone The Consumer Intelligence Research Partners surveyed 500 owners of Apple products in the United States. The participants included people who had purchased at least one iPhone, iPad, or Mac computer.

To offer some perspective for this data, it has been compared to another study that was conducted by eMarketer, which estimated that by the end of this year, 184.2 million people in the United States will be smartphone users. This means that 57.3 percent of the country’s population, and 71.6 percent of all mobile device users will have smartphones from one manufacturer or another.

That same firm has also predicted that the smartphone trends will only continue and that by the close of 2018, there will be 220 million smartphone users in the United States, representing 66.9 percent of the population and 82 percent of all mobile device users. This is very promising for Apple as it experienced quite the successful launch of its last two models of iPhone (the 6 and 6 Plus), but now it is up to the company to continue this popularity as the market becomes increasingly saturated.