Author: Lucy

The agreement has been designed to give the two companies a new opportunity in the Ghana market.

Verifone Mobile Money has now partnered with Airtel Ghana in order to be able to provide a new mobile payments solution that is based on NFC technology that can be used through mobile devices within that country.

The near field communication based service will make it possible for consumers to “tap and pay”.

The idea behind the partnership is to be able to use this NFC technology to be able to provide consumers with a simpler and easier method of paying for the products and services that they wish to purchase. The transactions are designed to be both convenient and secure. This partnership will bring the strengths of both companies into a single transaction service that will become widely available.

The NFC technology based transactions will be available at a range of sale outlets across Ghana.

These mobile payments will be available to be used by owners of NFC enabled devices at the many Airtel Merchants as well as other point of sale outlets throughout the country. This will provide a process for completing transactions that is very quick and easy. Once a customer reaches the checkout counter, all he or she needs to do is tap the near field communication enabled smartphone against a reader device in order to launch a payment by way of the individual’s mobile wallet.

That said, it will also be possible for people who don’t have NFC enabled smartphones to be able to pay by way of this technology by using an enabled sticker that will also give them the technology that they require.

The Verifone Mobile Money chief executive, Chris Jones spoke about the NFC technology based payments agreement between the two companies, saying that it “will deliver developed world technologies to the customers of Airtel Money. We believe that NFC technology and the roll out of contactless “tap and pay” across the African continent will help to realize the true economic benefits of cashless economies while driving mobile money adoption through an improved merchant payments experience.”

The social network is now bringing together its lucrative advertising with deep linking.

Facebook apps have now opened up a new world of monetization for the social network as they are now combining the highly revenue generating application install ads with deep linking in order to bring in a new specific form of in-app purchase page that will launch itself once the application has finished downloading.

The outcome is expected to be a powerful new direct mobile marketing tool for the sale of products and services.

Direct marketing is already highly popular on the standard web, as it makes it possible for users to view an advertisement for a specific product and click on it to open a new browser tab so that they can learn more and make their purchase. That said, in mobile marketing, if a sale is made through an application, the merchant first needs to encourage consumers to download the app. Then the merchant can only hope that the user will then follow through with the initial intentions and make his or her way through the steps that were outlined in the advertisement. Facebook apps could now change that process.

Facebook apps allow deep linking to manage the entire process, with the goal of boosting conversion rates.

The idea is that Facebook could let deep linking send the user directly to the right place to make the sale. This could make buying much more natural and convenient for the user, to the degree that app install ads and direct marketing could fuse together in the mobile ecosystem. These in-app shopping install ads have the potential to push the social network well beyond the massive $3.32 billion that it earned in the first quarter through ad revenues.

This form of mobile marketing doesn’t just stop at encouraging consumers to download an app. After all, application downloads aren’t all that helpful if consumers don’t do anything with them. Therefore, the ads for the apps are targeted to the people who are most likely to be a relevant market for the products or services being sold within the app. Then, once the app is downloaded, an ad is automatically launched to encourage the consumer to take the next step. This helps to make sure that the social network earns more through Facebook app marketing because it doesn’t just stop at the download, but it also earns commissions on a sale.