New Galaxy S III confirmed by Samsung
Earlier this year, prestigious Japanese technology company Samsung released the Galaxy S III. The smart phone was heralded as the most significant challenger to the reign of Apple’s iPhone brand and, thus far, the device has lived up to this hype. One of the most attractive things about the smart phone has been its NFC capabilities. The phone is equipped with NFC technology, allowing for wireless data transmission and enabling consumers to participate in mobile commerce. Though Samsung has seen significant success with the smart phone, the company has plans to boost this success.
Mini version of the device to be released next year
Samsung intends to exploit the rampant popularity of the Galaxy S III by releasing a new version of the smart phone into the market. The company has announced the release of a “mini” version of the Galaxy S III, which will hit the commercial market near the beginning of next year. Though the new version of the smart phone is designated as a “mini,” it will not be much smaller than the current iteration of the Galaxy S III.
Mini version very similar to full-sized counterpart
The Galaxy S III mini will feature a 4-inch touchscreen, which is only .8 of an inch smaller than the larger version. The device will be equipped with the latest Android operating system, and will also include NFC technology. Pricing details for the new Galaxy S III has not yet been released by Samsung. Industry analysts suggest that the move from Samsung represents the company’s belief that it has a product capable of competing against the multiple incarnations of the iPhone.
Legal battle between Samsung and Apple continues
Samsung is currently embroiled in a legal dispute with Apple over patent infringement. Samsung is accusing Apple of copying patented technology for the creation of the iPhone. Samsung filed a motion last week to have the recently released iPhone 5 added to the legal dispute. Despite the legal battle, both companies have been able to find significant success with their mobile devices.
This is designed to enhance the overall Foursquare check-in experience for customers.
Customers at Fairmont Hotels using Foursquare to check-in are being provided with geotargeted offers as a part of a broader mcommerce campaign.
These promotions are offered to customers who check in to any of the Fairmont Hotel locations.
This mcommerce strategy is focused on using the new Shoutlet platform (a cloud based social marketing platform) integration by Foursquare, which allows marketers to use a single dashboard to plan location based promotions and track the check-ins that occur. From Fairmont’s side, the campaign indicates that both mobile and social are becoming vitally important as a combined effort.
Mcommerce company Shoutlet CEO, Jason Weaver said “Today’s customers are everywhere at any given moment.”
Weaver went on to explain that “It’s up to brands to provide relevant content to customers, wherever that may be.” He later added that “Managing and monitoring the activity on hundreds of venues in one dashboard means marketers can do more in less time – all while improving the quality of the outreach they’re doing on foursquare.”
As Shoutlet will be providing Foursquare reports from its dashboard, it will provide Fairmont Hotels with the ability to witness the interaction with people in their brick and mortar locations within real time. This will give them a better idea of who their customers actually are and will provide them with a better concept of the behaviors and preferences of those customers. This type of information is vital to being able to strengthen mcommerce strategies for greater efficacy.
This type of capability makes a great deal of practical sense for hotels and other venues such as festival grounds, concert locations and sports arenas, as it provides them with a much more effective way to interact with the customers who are at their locations, so that they are better capable to provide an enriched and engaging experience to their guests. Overall, the hope is to be able to solidify the connection that is formed with the customer.
The hotel company will be able to use this new mcommerce tool to better understand their demographics, and gather and share statistics in order to improve their decision making for specials that will be offered in the future.
