Tag: mobile marketing news

Mobile commerce and effective marketing ensure growth for Alibaba

| February 3, 2016

Alibaba is finding success despite China’s slowing economy

China’s economy may be slowing down, but that has not stopped Alibaba from seeing impressive gains throughout 2015. During the last quarter of 2015, Alibaba reported a total revenue increase of 32%. The company attributes this growth to the growing number of mobile users in China. Alibaba has been focusing more heavily on mobile commerce in recent years and has managed to find extreme success in this young but rapidly growing sector.

Number of active monthly users has skyrocketed for Alibaba

Alibaba CEO Daniel Zhang has noted that the company has added some 47 million active users on mobile devices. This brings the company’s total active monthly mobile users to 407 million. These people are using mobile shopping apps to purchase goods and services through Tmall and Taobao, two online marketplaces owned by Alibaba. Mobile commerce has proven to be quite lucrative for Aliaba and the company is likely to continue pursuing its efforts in the mobile space for the foreseeable future.

As mobile commerce grows, Alibaba is investing more heavily in effective marketing strategies focused on the mobile sector

Mobile Commerce - AlibabaIncreasing its focus on mobile commerce also means that Alibaba is taking mobile marketing more seriously. With the number of mobile users on the rise, finding ways to effectively engage these consumers is becoming a major priority for several companies. As such, these companies have begun investing more in mobile marketing. Advertisements designed specifically for mobile devices, either on applications or on web browsers, have proven capable of connecting businesses and consumers, fostering more mobile commerce activity.

Mobile marketing is becoming more important for companies that want to engage a mobile audience

Mobile marketing has become a very important aspect of mobile business overall. In China’s slowing economy, people are becoming more cautious about how they spend their money. Consumers have been interacting with advertisements more frequently, however, as they are conducting research into products that they may be interested in. Effective marketing strategies could influence the way consumers spend money, especially in a mobile commerce environment.

Mobile marketing to see strong growth through 2020

| February 1, 2016

Deloitte study highlights the growing amount of money companies are spending on mobile marketing

The amount of money being spent on mobile marketing is expected to grow quickly over the next few years, according to a new study from Deloitte. The study shows that more companies are beginning to focus on engaging mobile consumers. In order to do this effectively, they are investing more heavily in mobile ads, which are specifically designed to connect with those using their smartphones and tablets on a daily basis.

Mobile commerce encourages companies to focus more heavily on mobile ads

The study from Deloitte shows that mobile marketing spending will grow by as much as 20% by 2020. Currently, mobile ads represent up to 4% of total media expenditure. The rise of mobile commerce has shifted the focus of several companies, pushing them to become more mobile-centric in an effort to connect with a new generation of consumers. Telecommunications companies, in particular, are fueling the growth of mobile marketing, with some companies highlighting the expanding availability of the mobile Internet as the best way to engage new consumers.

Companies continue to look for effective ways to engage mobile consumers

mobile marketing growthMobile commerce has become quite popular among consumers, with many people using their smartphones and tablets to make purchases online and in physical stores. Companies are finding it easier to engage these consumers through mobile marketing, though advertisements are not guaranteed to be successful at capturing the interests of consumers. In the past, consumers had considered mobile ads somewhat intolerable, which has pressured marketers to change the way they create such advertisements.

Mobile marketing may unlock new opportunities for companies

The continued expansion of the mobile Internet means that mobile marketing will likely become more important for companies throughout the world. If companies cannot find effective ways to engage mobile consumers, they may miss out on promising opportunities that could lead to financial success in the future. They will, of course, have to ensure that these advertisements are not intrusive, as annoying ads have been something that mobile consumers have hated for some time.