Mobile marketing to see strong growth through 2020

Deloitte study highlights the growing amount of money companies are spending on mobile marketing

The amount of money being spent on mobile marketing is expected to grow quickly over the next few years, according to a new study from Deloitte. The study shows that more companies are beginning to focus on engaging mobile consumers. In order to do this effectively, they are investing more heavily in mobile ads, which are specifically designed to connect with those using their smartphones and tablets on a daily basis.

Mobile commerce encourages companies to focus more heavily on mobile ads

The study from Deloitte shows that mobile marketing spending will grow by as much as 20% by 2020. Currently, mobile ads represent up to 4% of total media expenditure. The rise of mobile commerce has shifted the focus of several companies, pushing them to become more mobile-centric in an effort to connect with a new generation of consumers. Telecommunications companies, in particular, are fueling the growth of mobile marketing, with some companies highlighting the expanding availability of the mobile Internet as the best way to engage new consumers.

Companies continue to look for effective ways to engage mobile consumers

Mobile commerce has become quite popular among consumers, with many people using their smartphones and tablets to make purchases online and in physical stores. Companies are finding it easier to engage these consumers through mobile marketing, though advertisements are not guaranteed to be successful at capturing the interests of consumers. In the past, consumers had considered mobile ads somewhat intolerable, which has pressured marketers to change the way they create such advertisements.

Mobile marketing may unlock new opportunities for companies

The continued expansion of the mobile Internet means that mobile marketing will likely become more important for companies throughout the world. If companies cannot find effective ways to engage mobile consumers, they may miss out on promising opportunities that could lead to financial success in the future. They will, of course, have to ensure that these advertisements are not intrusive, as annoying ads have been something that mobile consumers have hated for some time.