Tag: mobile commerce india

India continues to experience a mobile commerce revolution

Commerce is evolving rapidly throughout India

India is undergoing something of a commerce revolution. The country has become a very prominent mobile market, with smartphone ownership skyrocketing over the past few years. As the mobile space becomes more prominent, retailers are beginning to change their approach to the digital space. Myntra, one of the leading fashion e-commerce companies in India, shut down its website at the beginning of this month, opting instead to become completely mobile-centric.

Retailers are abandoning traditional websites in favor of apps

Myntra is not the only company that is doing this, of course. Several others have begun shutting down their websites in order to focus their efforts on the mobile space. These companies see great promise in the mobile commerce world and believe that their websites are not as effective at engaging mobile consumers as applications are. Apps have become one of the easiest ways for consumers to shop for and purchase products and this fact has not gone unnoticed among retailers.

Companies see great promise in the mobile commerce space

Mobile Commerce - Mumbai, IndiaAs mobile commerce continues to grow, consumers are being exposed to new ways to shop for and purchase products. Companies like Flipkart, which has long been the leading mobile commerce company in India, are beginning to change the way they do business, focusing more specifically on the mobile space rather than placing their hopes on the continued prevalence of traditional forms of commerce. Physical retail remains the most powerful force in India’s commerce space, but this may not be the case as retailers continue to become heavily invested in the mobile commerce sector.

Foreign companies are adding momentum to India’s mobile commerce revolution

Mobile shopping is thriving in India. The country is becoming the most attractive mobile market in the world and has begun attracting attention from companies in other countries that are involved in the mobile space. These companies are contributing to the growth of mobile commerce in India, investing in companies that are powering the mobile revolution of the country.

Mobile commerce may make up all online shopping in India, soon

Smartphones are rapidly taking over a larger share of the purchases that are being made over the internet.

According to recent statistics, it looks as though it won’t be very long before nearly all of the online shopping going on in India will be made up of mobile commerce based activities.

This data is according to one of the largest e-commerce companies in India, Snapdeal.com.

Snapdeal.com is now predicting that 90 percent of its orders will be purchased on its websites by users of smartphones, as those mobile devices become more affordable and make it possible for a growing number of people to reach the internet. This will bring millions of new customers exclusively to their website via mobile commerce. That marketplace has already been seeing massive increases in its figures as a result of this channel.

Mobile commerce will, therefore, become the most important online shopping channel in India in two years.

Mobile Commerce - IndiaOver the last year, Snapdeal.com, which is an online marketplace backed by eBay, has experienced a rise in m-commerce based purchases that has brought it to the point that it is now thirty times larger than it had been only twelve months ago. It has already reached the point in which nearly 70 percent of its orders are already being made by consumers who are accessing the websites by way of smartphones and tablets. According to the chief executive and co-founder of Snapdeal, Kunal Bahl, that percentage will only continue to increase.

Bahl explained that “It’s a tsunami of users over mobile phones.” He also expressed that approximately 65 percent of the consumers who make purchases over mobile devices are first time users of the site. The majority of those new years are in younger demographics and reside in smaller cities and towns across India in which broadband internet service has not yet become the standard., said Bahl.

Many of the users who make purchases via mobile commerce also do not have credit cards. For this reason, they take advantage of the opportunity to be able to have their purchases shipped to them, at which time they pay through cash on delivery.