Tag: emarketer

Mobile ads are disliked by Boomers

Only a very small percentage of baby boomers have said that they would buy products advertised on smartphones.

Mobile ads have been taking off at an exponential rate in the United States, and as younger device users are enjoying the convenience and ease of m-commerce, baby boomers aren’t nearly as enthusiastic.

People in that generation are far less likely to enjoy receiving advertising when they use their smartphones.

According to the results of a study from eMarketer, almost three out of every four American cellular phone users – that is, 59.3 percent of the entire U.S. population – is a smartphone owner who uses his or her device at least one time every month in 2015. Smartphone penetration is greatest among younger generations. For instance, among device users between the ages of 25 and 34 years old, 90.2 percent have smartphones. Comparatively, in the age group of people aged 65 years and older and who own mobile devices, only 40.7 percent own smartphones that they use at least once monthly. Baby boomers are in the middle of those two groups, with a penetration rate of 64.4 percent.

That said, while they are mostly open to using the tech, they do not like receiving mobile ads.

Mobile Ads - Boomers not a fanResearch conducted by Experian Marketing Services showed that Boomers like mobile ads far less than Generation Xers and Millennials. This study revealed that among baby boomers, only 28 percent agreed that “my mobile phone connects me to my social world.” Among those in Generation X, the figure was 46.2 percent, and among Millennials, it was slightly higher at 53.5 percent.

Baby Boomers were also much less likely to say that they felt that text messages were as meaningful to them as spoken conversations and were less likely to say that they used their mobile phones as their primary devices for accessing the internet.

Still, as much as boomers don’t like mobile ads, they are still considerable buyers of digital content, as about 2 out of every 3 baby boomers will make a digital purchase at some point in 2015, which is only a handful of percentage points behind the leaders, the Millennial generation.

Alibaba is helping change mobile commerce in China

Mobile industry is experiencing evolution with the help of companies like Alibaba

China’s mobile industry is beginning to evolve, largely due to Alibaba users that have become very interested in the concept of mobile commerce. Consumers throughout the country are moving away from traditional computers, favoring their mobile devices when it comes to shopping, researching, and purchasing products they are interested in. Alibaba has been known to take advantage of emerging market trends in order to find success and this is why the company has become heavily involved in the mobile commerce space.

Report highlights the growth of mobile commerce in China

A recent report from eMarketer showed that mobile commerce in China is growing, and Alibaba is playing a major role in this growth. The company has invested quite heavily in the mobile space, looking to encourage consumers to use their mobile devices to purchase products online and in physical stores. As such, Alibaba customers have become more heavily involved in mobile commerce. They have also been exposing new people to the concept of mobile commerce by showing them how easy it is to shop online with a smartphone or tablet.

Alipay drives the growth of China’s mobile commerce market

Mobile Commerce in ChinaOne of the driving factors of Alibaba’s continued success in the mobile commerce space is its Alipay platform. The platform is the most well known mobile payments service in China, with millions of people using the service to pay for products both online and off. Alipay has also fostered excitement among consumers regarding new retail trends. More retailers are beginning to focus on the mobile space, which means that they are showing more support for mobile payments being made through services like Alipay.

Companies are growing more mobile-centric

As consumers become more interested in mobile commerce, China’s mobile industry is expected to experience a significant shift. More companies are expected to become more mobile-centric in order to meet the needs of consumers. This trend is already being seen in the retail industry, where several companies have embraced mobile commerce as a way to effectively engage a new generation of consumers with smartphones.