Tag: emarketer

Mobile commerce continues to see strong growth throughout the world

The mobile commerce space is beginning to become more attractive to merchants throughout the world. More consumers are beginning to use their smartphones and tablets to shop online and in physical stores. These consumers are taking advantage of services offered by Apple, Samsung, and a variety of other companies. Notably, mobile payments services have been growing in popularity because of their increasingly secure nature, with some services having proven that they can effectively protect consumer information.

Retailers are planning to launch their own mobile commerce platforms

As mobile commerce expands, the number of merchants becoming involved in the mobile space is also growing. Driven by market demands, Walmart recently announced that it will be launching its own mobile payments service. Target has also revealed plans to develop such a platform in order to effectively connect with the growing number of mobile consumers. Both companies see a great deal of promise in the mobile commerce space and intend to capitalize on the growth of this sector in the coming years.

Consumers are still concerned about the security of mobile payments services

Despite the fact that the mobile commerce space is growing, many consumers are unconvinced that mobile payments services are worthwhile. According to recent analysis from Gartner, the majority of shoppers in the United States simply believe that traditional forms of commerce are adequate enough for their needs. Others believe that security faults exist in the mobile commerce space, leaving them exposed to serious digital threats.

Mobile commerce saw spectacular growth in 2015

Last year, mobile commerce saw significant growth, especially during the holiday season. According to a report from eMarketer, some 9.6% of the mobile population in the United States, an estimated 23.2 million people, made a mobile transaction in 2015. The mobile commerce space is beginning to attract a variety of merchants, many of whom have been looking for ways to connect with mobile consumers in a dynamic fashion. This trend is expected to continue into the future, especially as the demand for mobile commerce support continues to grow.

eMarketer has now released new data that has show that consumers in the U.S. aren’t keeping up with the globe.

Some of the latest data issued by eMarketer has revealed that American consumers purchased an estimated total of $48 billion of products and services over m-commerce channels throughout 2015.

That represents an increase of 32 percent when compared to the same time in 2014.

Throughout 2015, m-commerce shopping made up an estimated 22 percent of all online retail shopping, according to the eMarketer figures for the United States. That represents a rise of 3 percentage points over the same figure from 2014. While that does appear to be a strong figure, it also shows that mobile shopping is being used more broadly in other parts of the world. For example, in South Korea, 46 percent of all online retail sales were conducted over smartphones or tablets. That represented 5.1 percent of the whole retail sales total for 2015.

Similar m-commerce figures were seen in other parts of the world, showing that the U.S. is lagging behind.

In China, for example, 50 percent of all online shopping sales and nearly 8 percent of retail purchases occurred over smartphones and tablets throughout 2015, according to the estimates from eMarketer.

Comparatively, in the U.S., consumers continue to use their mobile devices primarily for informing themselves about products as opposed to actually making a purchase. In the United States, under 2 percent of total retail sales are conducted by smartphone or tablet. Moreover, even though there have been some major mobile payments players that have entered that market – such as Apple and Google – only 14 percent of Americans said they would be interested in purchasing something over their mobile devices during the holiday season, said statistics from Bankrate.

Even specifically among Millennials, the demographic most likely to use their smartphones for activities such as shopping, only 20 percent said they had intended to use m-commerce for holiday purchases either online or through wallet apps that would be used in a retail brick and mortar location. It remains clear that the United States is a market facing considerable barriers to mobile shopping.