Category: Technology News

Mobile phones will reach 90 percent penetration by 2020

This prediction was produced in an Ericsson Mobility Report that was recently issued by the company.

According to a recent Ericsson Mobility Report, within the global population over the age of 6 years, there will have been a 90 percent penetration of mobile phones by the year 2020, and there will be an estimated 6.1 billion smartphone subscriptions around the world.

The report showed that the markets that will experience the fastest growth include India and China.

India has already seen 18 million new mobile phones subscriptions, and China is anticipated to see 12 million new subscriptions, within the third quarter of this year, alone. In this year as a whole, the report predicted that there will be a worldwide total of 2.7 billion subscriptions when the 800 million new subscriptions that will have been added throughout the year. The report revealed this year’s growth trends while predicting that they will continue at a rapid rate over the five years to follow.

The report also showed that the use of mobile phones in terms of internet traffic will grow in specific areas.

Mobile Phone UseFor example, by 2020, of all of the mobile data traffic consumed worldwide, there will be an increase in video traffic to the point that it will make up 55 percent of total data. This will represent an increase in video traffic by ten times.

These forecasts were meant to provide a comprehensive update with regards to mobile trends. The predictions were based on big data that was gleaned from live networks around the world. According to the Ericsson senior vice president, chief strategy officer, and head of M&A, Rima Qureshi, “The falling cost of handsets, coupled with improved usability and increasing network coverage, are factors that are making mobile technology a global phenomenon that will soon be available to the vast majority of the world’s population, regardless of age or location.”

Qureshi went on to add that this most recent report from Ericcson has shown that in six years from now, there will be greater connectivity through subscriptions with mobile phones around the world than has ever been seen.

Mobile web results get friendlier with Google’s latest search feature

The search engine has now officially launched labels that indicate which results are mobile-friendly.

Google has now completed many months of testing in creating a mobile web option that reveals whether or not a site that is presented within its search results is actually tablet and smartphone friendly.

The snippet beneath the URL in search results will now label sites that are “mobile-friendly”.

This effort was made to help to improve the experience for people using the mobile web, as it will give them the information that they need to know whether or not a site will be optimized to be used with their smartphone or tablet. Google has added this new text label beneath the URL within the snippet, showing when a site is “mobile-friendly”.

Google has explained that the mobile web should not be a frustrating experience, so it is adding this feature to help.

google mobile webGoogle revealed that using the world wide web can be a “frustrating experience for our mobile searchers,” when those users can’t tell whether or not a website is mobile friendly. Therefore, they have chosen to add the feature to their search results so that this information can be shared with the searcher and will mean that the user won’t have to actually click the link to the URL and load the site to find out whether or not it is friendly for navigating and viewing over mobile devices.

Google is also adding another component to its mobile web experience through a new ranking algorithm. It is currently experimenting with the algorithm for websites that are mobile optimized.

In order to be able to qualify for a label of being friendly to mobile devices, Google requires the following to be detected by its GoogleBot:

• Software uncommon on mobile devices – such as flash – is not used
• Text is readable without having to zoom in
• Content is automatically sized to the screen so that users don’t need to zoom or scroll horizontally
• Links are far enough apart on each mobile web page that it’s easy to select the right one with a fingertip tap.