Category: Technology News

Latest smartphone trends show that Samsung has overtaken Apple for the top spot

| May 13, 2015

Although the South Korean handset manufacturer had previously lost its crown, it appears to have regained it.

By the end of last year, Samsung had managed to make its way back up the list in smartphone trends by shipping about the same number of handsets as Apple, but the news for the South Korean tech giant has continued to improve according to some of the latest stats.

Samsung has now moved its way back to the top spot for the number of smartphones shipped.

These smartphone trends are based on the number of shipments that the company made during the first quarter of this year. During the first three months of 2015, Samsung shipped 83.2 million mobile phones, which represents an increase over the 74.5 million that it shipped during the last quarter of 2014 when it had pretty much matched Apple’s numbers.

At the same time, these smartphone trends weren’t as favorable for Apple, which saw its shipments fall.

smartphone trends - Samsung beating AppleFrom January through March, iPhone shipments dropped to the level of 61.2 million, putting the company in second place behind Samsung. Both of those companies remain well ahead of the third place manufacturers, which are Lenovo/Motorola. Together, they shipped a much lower 18.8 million smartphones during the same period of time. That said, closely behind those two was Huawei, which managed to send 17.3 million devices out the door of its own warehouse during the first quarter of the year.

This data was presented by Strategy Analytics, which assembled the shipment and market share figures for the top players in the mobile technology industry. According to that firm, Samsung took in a 24.1 percent global smartphone market share. It also placed Apple at 17.7 percent of the worldwide share of the market. Lenovo/Motorola held 5.4 percent and Huawei had a firm grip on 5 percent.

Strategy Analytics also went on to release a range of additional feature phone and smartphone trends figures with regards to their shipments around the globe. That helped to show that Microsoft’s performance in this sector is not nearly as good as what that company had likely been hoping to achieve. After all, the figures revealed that Microsoft had seen a 33 percent drop in its mobile phone shipments in the first quarter of 2015, when compared to the same quarter in 2014.

Google mobile AdWords get a boost in latest update

| May 13, 2015

As the search engine giant places a growing focus on smartphone and tablet based users, it has also concentrated on mobile marketing.

Now that mobilegeddon is upon us and Google has placed a far more concentrated focus on searches conducted over smartphones and tablets, it has now updated its algorithms to give a boost to mobile AdWords, as well.

This shift in AdWords focus has been made in order to align with the current trends in the marketplace.

Google has now spotted tremendous opportunity in mobile AdWords as marketers are making an increasing attempt to be able to connect with people by way of mobile marketing techniques. The goal is to make contact with people throughout various different vital points along the route to making a purchase. This helps to explain why the latest innovations in AdWords have had a great deal to do with being able to score that moment by way of automation and to be able to measure each one.

Google made a live streamed presentation with regards to the changes that have been made for mobile AdWords.

Mobile Adwords - GoogleThe live stream was hosted by the vice president of product management at AdWords, Jack Dischler. There, he explained to an audience of an estimated 20,000 people, that mobile technology is always at the very top of the marketing mind. He described the way that ads can help to win over consumers at those vital moments along the path to purchase, through a process of contacting them at the right time, in the right way, through automation that will allow it to happen at scale, and then to be able to generate usable metrics about that moment for continual improvement of the experience.

He stated that “Consumers, particularly on mobile devices, now have higher expectations than ever before — they want everything right, and they want everything right away.” Dischler also added that this helps to explain Google’s investment into mobile marketing and search, as it is driven by the expectations of the consumer “for immediacy and relevance in the moment.”

Google has developed three new mobile AdWords experiences for some of the industries that are currently considered to be the hottest: hotels, mortgages, and auto.