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Tag: wechat

Snapchat attracts interest of mobile commerce giant

| August 4, 2014

Alibaba is showing strong interest in acquiring Snapchat

Alibaba, China’s largest e-commerce organization, may be looking to invest in photo messaging application Snapchat. The app has become widely popular, used heavily by those that want to share pictures and short videos with the people they care about. Alibaba is reportedly in talks with Snapchat regarding financing, which could value the application at $10 billion. Why Alibaba is showing interest in Snapchat is something of a surprise considering the company’s focus on commerce, but Alibaba has been growing increasingly mobile-centric over the past year.

Snapchat is resilient to the attractive offers produced by companies like Facebook

Snapchat has yet to show any interest in the acquisition proposals offered by other companies. Facebook recently offered to purchase Snapchat for $3 billion, an offer that was rebuked by CEO Evan Spiegel. Though Snapchat may not be looking to be acquired by a larger company, that does not mean these companies will stop trying to buy it. Alibaba has considerable financial clout, and the offer that the company makes to Snapchat could change the mind of Spiegel.

Alibaba could use Snapchat to compete with Tencent in the social space

Alibaba - Mobile CommerceAlibaba has an interest in mobile applications like Snapchat because its primary rival in China, Tencent, currently holds dominance in the social and gaming fields. Tencent’s WeChat application is one of the most widely used in the world, and the company has recently introduced mobile commerce services to the platform. Alibaba has missed out on the mobile messaging craze, focusing instead on e-commerce. Now, however, Alibaba may be looking into engaging in the mobile messaging space, and Snapchat may be the best tool through which to do so.

WeChat proves that a social application can become an effective mobile commerce tool

Snapchat does not support mobile payments in any way, but that could change in the future. The WeChat application had been nothing more than a messaging platform until very recently. The application can now be used to purchase products from certain retailers and order taxi services in some cities in China.

Tencent introduces new mobile marketing feature to WeChat

| July 18, 2014

New WeChat feature could put a new twist on mobile advertisements

Tencent, one of China’s largest Internet and e-commerce organizations, has held a commanding and lucrative place in the mobile space for some time, but the company is eager to find yet more success therein and beat back competition coming from companies like Alibaba. Tencent has launched a new service for its popular WeChat application that may take mobile marketing to a new level and make mobile ads more attractive and valuable to certain businesses.

Tencent aims to mimic the marketing success that social media platforms have seen through marketing

Social media marketing has long been a very powerful way to engage consumers due to the fact that so many people use social media platforms on a daily basis. For Facebook and Twitter, marketing is a primary revenue stream. For Tencent, marketing could be yet another way to monetize its WeChat application, which is the most widely used social application in Asia.

New service allows companies to place advertisements on the social pages of their competitors

mobile marketing - social media advertismentsTencent’s new WeChat service allows companies with verified WeChat accounts to pay fees to have their advertisements placed on the social pages of other companies. The revenue collected by these fees will be split between Tencent and the companies that will be hosting the advertisements. Advertisers will be able to target specific demographics through this new service, meaning that WeChat users will see ads based on their interests, age, gender, and location.

Tencent manages to successfully monetize app through mobile commerce

Tencent has already successfully monetized its WeChat app through allowing it to serve as a mobile commerce platform. The app can be used to pay for certain goods and service, as long as the company selling these goods and services supports mobile payments. By involving itself in the mobile marketing field, Tencent may be able to make itself more attractive to companies and not just consumers. This could help Tencent compete with Alibaba in the mobile space. Both companies have taken a strong position in the market, seeking dominance among a consumer base that is becoming increasingly mobile-centric.