Tag: wechat

Mobile commerce is growing in China and WeChat is helping

WeChat is leading the way in boosting mobile commerce in China

Mobile commerce is seeing explosive growth in China, which is being powered by WeChat, one of the country’s leading social applications. WeChat has approximately 600 million monthly users, according to Tencent, which founded the company responsible for the mobile application. Tencent sees major promise in the mobile commerce space and has invested heavily to establish a foothold in this growing market. Through WeChat, Tencent has managed to accomplish this goal.

Mobile commerce infrastructure is becoming larger

WeChat has developed a comprehensive mobile commerce infrastructure, allowing consumers to use the application to shop for and purchase products that they are interested in. Consumers can use the app to purchase products either online or at physical stores, as long as these stores support mobile payments. Along with other apps, WeChat has managed to make China the world’s fastest growing mobile commerce market, opening up promising new opportunities for retailers.

Alibaba has drawn more attention to mobile shopping, and WeChat is capitalizing on the growth of the mobile market

Mobile Commerce Growth Helped by AppsMobile commerce began gaining momentum in China when Alibaba, the country’s leading online merchant, began supporting mobile shopping through its e-commerce store Taobao. Consumers quickly showed strong support for mobile shopping because of its convenient nature. The use of QR codes to initiate mobile transactions is quite popular throughout the country, as consumers can simply scan one of these codes with their smartphones in order to purchase products. Apps like WeChat have become very powerful tools in the retail space, pressuring merchants to become more mobile-centric.

Security concerns could slow the adoption of mobile commerce

WeChat is expected to continue aiding in the growth of China’s mobile commerce market. As the app grows more popular, a greater number of retailers are expected to focus more heavily on mobile consumers. Security is still a concern, however, which may slow the adoption of mobile commerce among consumers. Because mobile shopping involves sending financial information over the Internet, many consumers have concerns regarding the security of e-commerce sites that support mobile payments. Without adequate security measures in place, retailers may not be able to effectively engage mobile consumers.

WeChat is leading the way in mobile commerce

WeChat app may soon compete directly with Facebook

WeChat is beating Facebook’s WhatsApp when it comes to mobile commerce, and the app may soon be coming to the United States in order to better compete. WeChat is a messaging application in China owned by Tencent. While those living outside of China have knowledge about the application, it is quickly gaining popularity as more consumers become exposed to mobile commerce. Facebook already has the backing of a massive consumer base, but it continues to struggle to find traction in the mobile commerce space.

What WeChat lacks in membership, it makes up for in mobile payments

WeChat has been operating in the Chinese market for some time. The app currently has more than 600 million users, though WhatsApp boasts of 900 million. Despite the major difference in users, WeChat has a comprehensive business model in place. The app pulls in some $4.2 billion in annual transactions, as it also acts as a mobile commerce platform for those interested in shopping online. Expanding into new markets will provide WeChat with access to even more consumers that want to use their devices to make purchases.

WeChat is making moves to expand into new markets

Mobile Commerce - MessagingRecently, WeChat invested some $50 million into Canadian messaging app Kik, which highlighted the company’s intentions to begin exploring other markets. While WeChat is showing interest in new markets, it has yet to enter into these markets. As such, there is little consumers interest in the app, even with the demand for new mobile commerce services growing at an exponential rate. In order for WeChat to compete effectively, it will have to take steps to tailor its services to a western audience.

Messaging apps could be the key to the continued expansion of mobile commerce

Messaging apps are beginning to play a major role in the mobile commerce space. These applications now do more than simply allow users to communicate with one another, as they can also be used to send money to friends and family. The apps can also be used to make payments over a mobile network, something that consumers are becoming very interested in.