Tag: us mobile commerce

New B2X research reveals considerable insight regarding the behaviors of smartphone based consumers.

The mobile commerce landscape is becoming increasingly prevalent in American society and recent data from B2X and Motorola has now been released to help to show companies how they might be able to increase a customer’s inclination to shop with them.

When all was said and done, the primary point that this study underscored was that customer service is vital.

The survey showed that American mobile commerce shoppers prioritize customer care and service and are more likely to shop with the companies that provide for them in this way. It is not just a matter of pre-sale service that matters. In fact, post-sales service and customer support were deemed the most critical in the minds of mobile shoppers.

This helps to put an important spotlight on a vital component of mobile commerce and the experience as a whole.

Consumers who were considering an m-commerce purchase found that those two elements were the ones that had the most sway over their final decisions. According to Raul Sfat of B2X, “This survey further proves our belief that customer care should be the top priority for all device manufacturers, insurance providers and wireless carriers in the mobile industry.” He went on to say that “Therefore, we believe that enabling our clients to provide the most efficient, unprecedented customer care allows them to attract and maintain loyal consumers.”

Additional data collected within the report showed that:

• 86 percent of Americans said that the main use that they have for their smartphones is texting.
• 70 percent of Americans believe that if their device should need repairs, they should be completed within the same day.
• 30 percent of Americans do not know where to go about obtaining mobile device problem assistance.
• 25 percent said that they experience problems with their devices one time every year.

This knowledge could make a considerable difference to device manufacturers and retailers who are hoping to maximize the potential of their mobile commerce and to give consumers every reason to shop with them and to purchase their products.

Consumers and merchants are beginning to embrace mobile commerce more willingly

Mobile payments in the U.S. are expected to reach new heights in the near future, according to BI Intelligence. Consumers throughout the country have become heavily reliant on their smartphones and tablets and are using these devices to shop online more frequently. As physical stores become more accommodating of mobile consumers, these people are also beginning to use their devices to pay for products from these stores, rather than use traditional forms of currency.

Mobile transaction volume to grow by a CAGR of 153% from 2013 to 2018

BI Intelligence estimates that mobile payment volume will grow at a compound annual growth rate of a staggering 153% from 2013 to 2018. By the end of 2018, total mobile sales are expected to reach $190 billion. The majority of this growth is not expected to be seen until 2016, however, when a favorable balance between consumer acceptance and merchant adoption is expected to be established. Currently, consumers are willing to spend money from their mobile devices, but few merchants have yet to embrace the concept of mobile commerce.

Consumers show favor for the convenience of mobile commerce

Mobile commerce has been gaining popularity among consumers for some time now. The concept is quite attractive because of its convenient nature, providing consumers a way to shop for and purchase products that they are interested in from a mobile device, no matter where they are in the world. Consumers can often choose where they would like to have the products they have purchase online delivered, or they can opt to pick up these products at a physical store.

Merchants may begin to find significant success in mobile commerce beginning in 2016

As consumers become more accepting of mobile commerce, so too are merchants. While many merchants have found it difficult to engage mobile consumers in an effective manner, those highlighting the convenience of mobile payments often find support among particular demographics. Merchants are expected to find more success in their mobile commerce endeavors beginning in 2016, when they begin embracing new, mobile-centric network technologies.