Tag: us mobile commerce

Starbucks accounts for 90% of all mobile payments in the US

| November 6, 2014

Even large companies are struggling to compete with Starbucks

In the past, mobile commerce has been considered something of a novelty, with several small companies offering services that would allow people to shop for and purchase products from with their mobile devices in stores and online. Now, large companies like Apple and Google are involved in the mobile commerce space, but they may not be finding the success that they had hoped to see in the field. Starbucks has come to dominate the mobile space and other companies may be struggling to keep up.

Majority of mobile transactions made in 2013 were done in Starbucks stores

Starbucks accounted for 90% of all mobile transactions made in the United States last year, according to the company’s CEO, Howard Schultz. According to Schultz, more than $1.3 billion in mobile payments were made during 2013, with the vast majority of these transactions taking place in Starbucks stores throughout the country. The company’s success in the mobile field last year is just the beginning, as Starbucks has plans to continue dominating mobile transactions.

Company plans to accelerate its mobile commerce plans

Mobile Payments - StarbucksThe company intends to accelerate its mobile commerce plans over the next few years, putting more emphasis on its mobile audience, but not sacrificing its traditional brick-and-mortar interests. Schultz notes that many consumers are beginning to migrate away from traditional forms of commerce, showing more favor for mobile services. In order to accommodate the changing behavior of consumers, Starbucks will be following suit.

New partnerships will help Starbucks remain dominant in the mobile field

Over the next few years, Starbucks plans to make careful, strategic partnerships that will further its mobile interests. Earlier this year, the company announced plans to begin offering its mobile payments technology to other companies, allowing them to engage mobile consumers more effectively. The company will also be highlighting the convenience of mobile payments in order to further its popularity among consumers with various types of mobile devices. Starbucks also has plans to enhance its My Starbucks Rewards program, providing more incentives for people to purchase products with their mobile devices.

US retailers may be missing out on a major mobile commerce opportunity

| October 23, 2014

Retailers avoiding the mobile space could miss out on a serious revenue opportunity

The holiday season is coming and U.S. retailers could be missing out on one of the greatest mobile shopping opportunities in recent history. A new report from Jumio predicts that retailers could miss out on $8.6 billion in revenue due to outdated mobile checkout solutions. Many retailers have made attempts to engage mobile consumers by offering them new payment solutions that are mobile-centric, but old and inefficient solutions could make it hard for consumers to actually purchase products online and in physical stores.

20% of all online sales made during the fourth quarter of this year may come from mobile devices

According to data from the National Retail Federation, holiday sales for 2014 are expected to reach $616.9 billion, growing 4% over what they had been during the 2013 holiday season. An estimated $105 billion in revenue is expected to come from e-commerce. Another report from IBM suggests that approximately 20% of all online sales made during the fourth quarter will come from a mobile device. Retailers that are not prepared to engage mobile consumers could lose out on a very promising opportunity.

Mobile commerce continues to experience strong growth in the US

Mobile commerce - retailers missing outMobile commerce has become quite popular with consumers. Mobile shopping is often seen as more convenient and while most people continue to favor visiting physical stores, the demand for mobile payment services has been growing rapidly. Many consumers plan to do their holiday shopping online, using their mobile devices to research and discover products they may be interested in. Some will also be looking for ways to make their shopping experience more convenient and avoid crowds at stores. Mobile payment terminals can offer this convenience and may help make a retailer more attractive to consumers.

Outdated commerce systems cause frustration among consumers

The report notes that many people that shop online using a mobile device end up abandoning their purchases. This is due to frustrations with outdated commerce systems that are still being used by retailers. These systems make it difficult for people to complete transactions when they try to purchase products from their smartphones and tablets. Many of these systems are designed to be used on conventional computers and not mobile devices.