Mobile commerce has become a powerful force in the US
The mobile commerce market is growing quickly throughout the world. The advent of mobile technology has had a profound impact on the commerce sector, changing the way that people shop for and purchase products. Mobile commerce is still a relatively new concept, but consumers have shown a great deal of favor for being able to purchase products with their smartphones, both online and off. According to BI Intelligence, the mobile commerce market is expected to swell throughout the United States in the coming years.
In-store mobile payments expected to reach $37 billion this year
BI Intelligence predicts that in-store mobile payments will reach $37 billion this year. This is lower than the organization’s previous forecast, largely due to the late launch of new mobile payment services, such as Samsung Pay and CurrentC. Despite the downward revision of this forecast, more consumers are beginning to participate in mobile commerce, especially in physical stores. Retailers are making it possible for people to purchase products with their mobile devices while in stores, rather than forcing these people to purchase products online.
More consumers are participating in mobile commerce
An estimated 8% of mobile consumers in the U.S. made a mobile payment at least once in 2014. BI Intelligence predicts that this will swell to 65% of mobile consumers by 2019. Many people are beginning to feel comfortable with the concept of mobile payments, and this comfort is allowing them to be more active in this sector. With new mobile payment services launching, a growing number of consumers are likely to enter into the sector.
Apple is leading the mobile payments space
Apple is having the most dramatic impact on the mobile payments space. The company launched its Apple Pay service last year, which has become extremely popular among consumers and retailers alike. Other companies have plans to launch their own payment services later this year, but will have to fight to catch up with Apple, as it has established a strong lead in the sector.
Tango Shop launches, allowing users to shop for products from Walmart and AliExpress
Popular mobile messaging application Tango, which is backed by Alibaba, is receiving the ability to participate in e-commerce. The app has become a resounding success among consumers, giving them a convenient way to communicate with one another. A new service called Tango Shop has been launched that will allow app users to browse for products and make purchases. The products available through Tango Shop come from Walmart and Alibaba’s international shopping branch, called AliExpress.
Mobile messaging app now has the ability to participate in mobile commerce
Tango now has mobile commerce capabilities. This may make the application significantly more popular than it already is. Adding a mobile shopping service to the app is likely to increase its value when compared to other messaging apps. This will allow Tango to compete for consumer affection more effectively, which may make it difficult for other messaging applications to tap into a growing consumer base of people that want more value from their apps.
Tango may find significant success in the Middle East and the United States
Since 2009, Tango has found a great deal of success in the United States and the Middle East, as well as Asia. Asian consumers may be more likely to use the mobile commerce service introduced to the app, largely due to the fact that they are quite interested in mobile shopping. Those in the Middle East may play a major role in the growth of the new Tango Shop. The Middle East region has become a thriving mobile commerce market, where many consumers have become comfortable with the concept of mobile shopping.
Tango must compete with other applications that are also becoming mobile commerce platforms
Tango will have to compete with other applications that are also beginning to grow into mobile commerce platforms. Competition in the mobile shopping field has grown to be quite intense, but Tango may have the features needed to attract consumers and become a prominent mobile shopping platform that people enjoy.
An estimated 8% of mobile consumers in the U.S. made a mobile payment at least once in 2014. BI Intelligence predicts that this will swell to 65% of mobile consumers by 2019. Many people are beginning to feel comfortable with the concept of mobile payments, and this comfort is allowing them to be more active in this sector. With new mobile payment services launching, a growing number of consumers are likely to enter into the sector.