Tag: united kingdom

Mobile payments will soon outpace payments from laptops and desktops

| June 26, 2014

New study highlights the growth of digital payments throughout the world

Mobile spending is growing at an alarming rate and may soon replace spending from desktops and laptops, according to a new study from Juniper Research. The study highlights the growing prominence of mobile commerce and the role that smartphones and tablets are playing in the field of mobile transactions. While consumers can shop online using their desktops and laptops, mobile devices allow them to shop online from anywhere in the world at any given time.

Global digital payments expected to hit $4.7 trillion by 2019

The study predicts that global digital payments will reach $4.7 trillion by 2019, up from the estimated $2.5 trillion digital payments that will be made this year. Much of this growth is being attributed to mobile shopping. Consumers favor shopping from mobile devices because it provides them with a more convenient option when compared to traditional shopping. Notably, tablets are showing more mobile commerce activity than smartphones.

China will continue to be a prominent mobile commerce market

mobile payments may surpass computer paymentsAccording to the study, China is likely to play a major role in the continued growth of mobile payments. The country’s largest e-commerce organization, Alibaba, accounted for 20% of all global business-to-consumer and consumer-to-consumer sales in 2013. The company has been playing a more dominating role in the mobile space. Alibaba has established a powerful position in the mobile commerce sector with its Alipay application.

Market continues to become saturated with mobile platforms from many companies

Other markets are expected to play prominent roles in the growth of mobile commerce as well. Banks, retailers, and telecommunications companies in Australia, Poland, and the United Kingdom have all shown strong interest in engaging mobile consumers. These organizations are responsible for supporting the growing mobile commerce infrastructure, providing consumers with the platforms they need to conduct mobile payments. The mobile market is currently heavily saturated with a wide variety of mobile commerce platforms, some of which are less appealing to consumers that others. Security is currently one of the greatest challenges facing the growth of mobile commerce throughout the world.

UK retailers are falling behind when it comes to mobile commerce and consumer engagement

| June 9, 2014

Mobile consumers are not getting enough attention from UK retailers

As consumers in the United Kingdom become more interested in mobile shopping, retailers may be falling behind in their ability to accommodate this change in consumer behavior. A new report from Skava highlights this fact, showing that many of the country’s top retailers are not effectively engaging mobile consumers. This is largely due to the fact that these retailers have not optimized themselves for the mobile world. Their websites, including e-commerce gateways, are not suited for use on mobile devices, which makes them somewhat unattractive to mobile consumers and lowers their performance in mobile commerce.

Many top retailers are not optimized for the mobile space

According to the report, 24% of the United Kingdom’s top 100 retailers are not mobile optimized. These retailers are finding it difficult to engage a mobile audience that is becoming larger and more influential by the day. The mobile space now accounts for 20% of all e-commerce traffic, but retailers that are not optimized for mobile are missing out on this traffic and potential sales. For many retailers, whether mobile commerce has any importance is a matter of debate, with some of the largest retailers suggesting that the mobile space is nothing more than a passing novelty.

Argos finds success in embracing mobile consumers

UK mobile commerce - FailArgos, one of the United Kingdom’s leading retailers, generated nearly $800 million in mobile sales in 2013. The retailer has been seeing a steady rise in mobile commerce sales over the past few years and have begun to engage mobile consumers more aggressively as a result. The retailer has taken steps to ensure that it its mobile friendly, changing its website and e-commerce services to be more accommodating to smartphones and tablets.

Poor mobile services leave consumers with a sour experience

Poorly designed mobile commerce services have a negative effect on consumers when it comes to the mobile shopping experience. A poor experience can prevent a consumer from making use of a particular service in the future or simply make it impossible for people to actually pay for products that they are interested in when shopping online.