Tag: tablet shopping

A Canalys report has revealed that these devices will make up a full half of all computers in 2014.

According to the research firm, Canalys, tablet commerce will soon have the potential to reach quite an explosive point, as these devices work their way toward dominance in the computing environment, worldwide.

They have predicted that these smaller screen devices will make up half of the entire market.

In fact, Canalys has said that tablet commerce will expand to the point that these devices will out ship nearly all other forms of personal computers combined. This will mean that they will make up almost half of the total consumer personal computer marketplace, which includes tablets, notebooks, laptops, and computers.

Already, this year, the computing marketplace growth is greatly driven by tablet commerce.

In the third quarter of this year, the worldwide client PC market increased by an estimated 18 percent. Even as desktop, notebook, and laptop shipments were starting to decline, the adoption of tablets allowed that market to continue its expansion. In fact, in that quarter, those shipments were already making up about 40 percent of all PCs. This was under half a million units behind the worldwide shipments of notebooks and laptops.

Canalys’s tablet commerce forecasts for 2014 are that 285 million units will be shipped. It has also predicted that this figure will increase by the year 2017 until it reaches 396 million. The leaders are predicted to be Samsung and Apple, which will maintain their dominance over the medium future, but as competition continues to grow in this market space, they are both expected to experience considerable challenges.

Apple has been able to keep its own top spot throughout this year, so far. The last quarter is expected to strengthen that manufacturer’s position because of the recent introduction of the newest iPad Air and the iPad Minis. However, Canalys also stated, through Tim Coulling, a Senior Analyst, that “Apple’s decline in PC market share is unavoidable when considering its business model. Samsung narrowly took the lead in EMEA this quarter and Apple will lose its position to competitors in more markets in the future.”

Coulling also pointed out that Apple is among a small number of companies that are actually making money from tablet commerce device sales, so far.

Mobile commerce expected to enhance the holiday season

Mobile commerce is expected to play a major role in the upcoming holiday season. Last year, consumers around the world made use of their smartphones and tablets to purchase gifts during the auspicious season. This lead to a spike in retail sales and helped prove the promise of mobile commerce to companies that had been on the fence concerning their engagement with mobile consumers in the past. In countries like Australia, mobile commerce may help make the upcoming holiday season one of the most profitable for retailers.

Consumers with little time to shop favor mobile commerce

Consumers are beginning to favor mobile commerce for a wide range of reasons. Many praise the convenience associated with mobile commerce platforms. Others favor these platforms because they have little personal time to go shopping for products. Through a smartphone and tablet, these people can shop online and make purchases at their leisure. While the mobile commerce field has been plagued with security issues over the past few years, these issues have not yet become enough to dissuade consumers from participating in this field.

Mobile traffic is on the rise

In a recent study released by Monetate, a marketing research firm, almost one-third of online traffic to retail sites on Christmas Day came from tablets and smartphones. Mobile traffic is continuing to rise, as well, even beyond the holiday season. IBM Smarter Commerce notes that more than 30% of online traffic to retail sites now comes from mobile devices as of the third quarter of this year.

Retailers begin taking matters into their own hands

In the wake of the 2012 holiday season, many retailers made efforts to make themselves more accommodating to mobile commerce in general. This meant improving their online infrastructure systems in order to better support traffic coming from mobile devices. Many retailers have also opted to develop their own mobile commerce platforms in order to better engage consumers.