Tag: tablet shopping

Tablet commerce is reaching dominance in mobile

| May 31, 2013

When compared to smartphones, these devices are being used on an increasing basis for shopping.

As consumers become increasingly reliant on their mobile devices for everything from communication to purchasing and payments, data is starting to reveal that it is tablet commerce that is racing forward at the fastest pace within the m-shopping space.

While smartphones are still in the lead, their larger screen cousins are beginning to catch up.

The latest research from MasterCard has shown that there is a great deal of debate regarding the importance of the role of tablet commerce in mobile shopping as a whole. Smartphones are a great deal more common, but purchases aren’t being made as often or in as high a value on them as their bigger mobile counterparts.

Now, a new study is suggesting that tablet commerce may soon virtually replace smartphone shopping.

Tablet CommerceForrester Research has just released a study that suggests that it is tablet commerce that is paving the way to the future and that these devices may replace smartphones when it comes to searching for products and actually purchasing them. Their data showed that 30 percent of American tablet owners use those devices for shopping purposes.

On the other hand, that same research indicated that only 13 percent of smartphone users have every purchased anything using that mobile device. This indicates that device users favor tablet commerce due to the larger screen size and the features that those machines are able to offer. The bigger screen plays a very important role in the shopping experience because it provides better overall navigation and control, and simply makes pictures and other content easier to see.

The Forrester Research report also predicted the sales in mobile and tablet commerce for this year right through until 2016. According to its forecasts, while smartphones remain in the lead now, tablet commerce will be much more important by the time that the end of its current predictions is reached and $27 billion in sales is achieved overall.

Tablet commerce is expected to have a massive contribution to that total sales figure in the future. Forrester believes that by 2016, 45 percent of mobile shoppers will own these devices.

Tablet commerce expectations are sky high for Jackthreads

| May 20, 2013

Jackthreads - Tablet CommerceThe retailer expects that its mobile sales will increase beyond 50 percent with its new iPad app.

The flash sale, members only online retailer, Jackthreads, has already been reporting considerable successes over the mobile channel in terms of its sales, and is now sending its expectations sky high as it focuses on tablet commerce through its new iPad app.

The company already boast 4 million members, made up primarily of younger men.

Those customers have eagerly downloaded the smartphone apps for iPhone and Android over 2 million times, says the company. Now, it has expanded its application offerings by creating a tablet commerce app available for iPad users who would prefer to shop for products using a larger screen than smartphones.

The tablet commerce app complements the smartphone applications and the mobile website.

Currently, the company is reporting that 40 percent of its sales are generated through the use of smartphones through its app and m-commerce website. It now believes that its tablet commerce experience – through the launch of the iPad app – will be tremendously popular and will drive the mobile figure up to a full 50 percent or more.

Using the tablet commerce application will allow the company’s members to be able to swipe and browse through approximately 1,000 different brands and themed shops. The design of the iPad app picks up from the original layout that the company has been using for smartphones, and goes from there.

Jackthreads does have reason to have such high expectations for its tablet commerce experience through the new app. At the moment, approximately 5 percent of the total traffic to the company’s standard website comes from iPad devices. Moreover, those shoppers have conversion rates that are three times better than other types of mobile device. Their average orders are also 40 percent greater than other mobile device shoppers.

If the iPad tablet commerce app is truly capable of driving the mobile sales share over the 50 percent mark, this will be the first time that it has occurred in the history of the company, according to the co-founder and CEO of the Thrillist Media Group (operator of Jackthreads), Ben Lerer.