Tag: tablet shopping

Whether retailers are ready or not, smartphone is going to have a considerable impact on consumers.

As is the case every year, holiday shoppers in 2014 will be looking to find the very best deals, and mobile commerce will be playing a very important part in that, regardless of whether or not the actual purchase is made over smartphones and tablets.

A growing number of pre-holiday survey results are starting to be released and they show that consumers want m-commerce.

One of the top consumer desires has been shown to be the ability to use their devices in order to price products and look for deals. Mobile commerce is more than simply making an online purchase through the use of a smartphone or tablet. According to a Google Consumer Surveys study that was conducted on behalf of Thinknear and that involved the participation of 1,000 adults in the United States, one in every three holiday shoppers plans to use a their devices to check prices.

Even before a shopper leaves his or her home to hit the stores, mobile commerce will play an important role.

The recent survey showed the following activities for which consumers expect to use their mobile devices during the upcoming holiday shopping season:

• Price comparisons (32 percent)
• Researching ideas for gifts (31 percent)
• Reading product reviews (27 percent)
• Looking for deals such as sales and coupons (25 percent)
• Creating a shopping list (22 percent)

These are very interesting statistics and reflect the type of behavior among consumers that retailers are going to want to take very seriously if they want to be able to get the most out of the holiday shopping season.

These results also reflect those that were revealed within the American Express Spending and Savings Tracker study that had been conducted by Ebiquity. Within that research, it was shown that the leading activities to be expected in online and mobile commerce during the holidays will be price comparisons, checking out ideas for gifts, and locating the best deals. These studies showed that these activities may be conducted before leaving to shop, or could occur while in store.

New report from comScore highlights a shift in consumer behavior, linked to mobile shopping

People are beginning to change their shopping habits due to new mobile services that are becoming available to them. A new report has been released by comScore that highlights this shift in consumer behavior. Traditionally, desktop and laptop computers have dominated the e-commerce space. This has begun to change as mobile technology begins to play a more important role in society. Consumers are becoming more mobile-centric and they are beginning to demand services that cater to their interests.

Mobile searchers are more likely to lead to actual purchases

The report shows that approximately 61% of searches on laptop and desktop computers resulted in a local purchase, while 78% of searchers on smartphones resulted in such purchases. Consumers appear to be more active in searching for products on mobile devices than on stationary computers. Mobile searchers are more likely to power sales, which is why more businesses are beginning to take steps to engage mobile consumers more aggressively.

Consumers are more likely to use mobile websites than applications when shopping online

The report shows that approximately 7 in 10 consumers prefer mobile websites over applications when they are shopping online from their smartphones or tablets. Notably, mobile websites are more favorable among tablet users. This has to do with a tablet’s larger screen, which makes navigating a mobile website easier and more enjoyable for a consumer.

Electronic coupons are successful in promoting mobile commerce among consumers

The report also notes that 75% of mobile consumers make use of electronic coupons when t hey are shopping online. These coupons are issued by retailers as an incentive for mobile shopping. Sometimes, these coupons are part of loyalty programs that are specifically designed with mobile commerce in mind. Electronic coupons have proven that they are quite effective at encouraging mobile shopping, helping retailers find more success in the mobile commerce field. Notably, the majority of mobile transactions are made during the holiday season, where consumers use their smartphones and tablets to avoid long lines at retail stores.