The massive UK supermarket chain has released its second generation hudl tablet.
The hudl2 is larger than its predecessor and is also a faster device with a better design that is equipped with enhanced parental controls, and Tesco hopes that its latest Android tablet will have more success than the first Hudl, which was released in September of last year at a selling price of £119 (about US$190) and sold 750,000 units in one year.
The initial hudl device was well liked for being a low cost tablet that got the basics right.
The group digital officer at Tesco, Michael Comish, commented that “Cutting-edge technology doesn’t have to come with a big price tag.” Comish added that “hudl2 may be affordable, but we’ve cut no corners when it comes to performance – this is our best tablet offering yet.”
The hudl2 is slim, 8.3 inches, and is powered by a 1.83 quad core Intel GHz processor. This makes it three times faster than the previous version. It also comes with Android KitKat 4.4.2, a 1.2 megapixel (MP) front facing camera and a 5MP rear facing camera, dual band wi-fi, 16 gigabytes (GB) storage with opportunity to expand to 48 GB, and 8 hour battery life.
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The tablet has been optimized for entertainment and is equipped with a parental filter that includes “The Parent Zone”, which can be customized for as many as seven users. Parents are given the power to customize each profile to match their child’s age to help filter out content that may be inappropriate. Parents can also set a time limit for children playing with the mobile device.
The new Android tablet has been improved in every way possible.
According to Comish, Tesco has “improved on the tablet in every conceivable way.” He added that “We delivered a product people wanted, at a price they could afford.”
The retail price for the new hudl2 Android tablet from Tesco will be £129 (roughly US$205). However, it will also be available on Clubcard Boost, part of Tesco’s loyalty program, which means that the device could cost as low as £65 (just over US$103). The tablet will be available in eight different colors and will go on sale starting October 9.