Square plans to expand its support of Apple Pay
Small businesses may soon get access to Apple Pay, thanks to payments firm Square. Launched last month, Apple Pay has become somewhat popular among retailers. The service enables companies to accept payments made by mobile devices, specifically the iPhone 6. Currently, some large retail organizations are among the few that actually support Apple Pay, but smaller retailers will soon be able to accept mobile transactions through the service.
Square offers a variety of services to organizations that are interested in mobile commerce
Square is often seen as a strong competitor in the mobile payments field. The company, however, provides services to a multitude of other organizations that are interested in mobile payments. Square offers physical point-of-sale terminals that are able to accept and process mobile transactions from a variety of different payment services. The company plans to integrate Apple Pay support into these terminals in the near future, allowing retailers using these point-of-sale systems to work with Apple’s new payment service.
Updates to Square’s module card reader are in the works
This will, of course, require hardware changes for Square’s payment systems, such as its mobile card reader. New hardware will be introduced to the firm’s card reader in order to give it NFC capabilities. NFC technology currently makes up the backbone of mobile payments and there are a growing number of services that use this technology to process transactions. The issue, however, is that the Apple Pay service will only work with the iPhone 6 and iPhone 6 Plus. That may change in the future, however, and Square’s upgraded card module may be able to give NFC capabilities to older versions of the iPhone.
Demand for mobile payment services among small businesses is on the rise
Square’s support of Apple Pay may make the payment service more attractive to small businesses. These businesses have an interest in mobile commerce, but have relatively few options available to them when it comes to engaging mobile shoppers. Many services are designed with large retailers in mind, ignoring smaller organizations that also want to use them.
The company plans to introduce new offers for its loyalty program members. Starbucks will be offering access to special events and previews of new products that it will be offering in the future. Rewards can be redeemed for all of the company’s brands. There is also a chance to win Starbucks coffee for life for those that are making payments from a mobile device.