Tag: social networks

Mobile wallet to allow funds transfers over social networks

Oxygen has now launched its smartphone payments app service that provides users a new way to pay and get paid.

Provider of payment solutions, Oxygen, has now announced the launch of its mobile wallet service, called the Oxygen Wallet, which provides users the ability to transfer money and buy gifts for family and friends with whom they are connected over social networks.

This service can also be used for bill payments, refilling cell phone service accounts, and shopping.

According to the chairman and managing director of Oxygen, Pramod Saxena, “Ours is the country’s first social mobile wallet service through which people can share money with their friends and family over their preferred social networks and messaging platforms like Facebook, WhatsApp, Google+, and Twitter.”

It is expected that the top users of this mobile wallet will be youth when they want to split bills with friends.

Mobile Wallet - Social MediaThe service will give these individuals the chance to send smaller but frequent amounts of money or gifts to their friends. When they head to restaurants and they want to split the bill, they can easily transfer their share of the total to the individual who has covered the whole thing.

Saxena explained that they will be able to use the Oxygen Wallet to be able to pay their bills, to make payments on mobile commerce sites such as when purchasing movie tickets, to pay for pizza orders, to make travel ticket bookings, to pay for movie and music downloads, and to pay for their mobile service charges.

He added that “Oxigen now sees the opportunity to leverage the social connect to India’s 900 million mobile users and 100 million Facebook accounts, where the youth is rapidly adopting social media apps like WhatsApp, Twitter etc.”

The mobile wallet apps is now available on both the Google Play Store and on the Apple Store. According to Saxena, it gives users the ability to be able to send funds to their connections through their favorite social media channels without ever having to actually share any of the information about their own bank account or about the accounts of the recipient.

Social media marketing prefers Facebook 54 percent of the time

A Social Media Examiner report has revealed a strong preference for this specific network in advertising.

Nearly every social network – including the current reigning king, Facebook, as well as Twitter and LinkedIn – have entered into a massive advertising war around the world, as each one attempts to become the leader in social media marketing.

This highly lucrative advertising channel has turned into a fierce battleground for brands of all size.

Marketers have been considerably increasing their social media marketing activities over the various different networking websites in order to be able to acquire new customers and maintain relationships with existing ones. Now, Social Media Examiner has published a document authored by Michael A. Steltzner entitled “2014 Social Media Marketing Industry Report”, which involved an analysis of a massive global study.

This social media marketing study involved the participation of 2,800 marketers around the globe.

social media preferenceAmong them, 92 percent felt that the use of social media for advertising purpose was considered to be critical for their businesses. This is a meaningful increase over the 2013 figure, which was 86 percent. Of the respondents, 89 percent felt that it was important for them to learn various different types of tactics that would allow them to use these channels for better results from their various ad campaigns.

Facebook was by far the “most important marketing platform”, as 54 percent of the survey respondents labeled it as such. In a very second place was LinkedIn, which was deemed most important by 17 percent of the respondents. Another 12 percent felt that Twitter was the most important. Not only is this good news for Facebook, on its own, but it also represents meaningful growth over last year’s figures, at which time only 40 percent felt that this social network was the most important for marketing.

In fourth place in terms of overall social media marketing was blogging, which was the top vote of only 8 percent of the participants in the survey. While some analysts have been predicting an impending death of Facebook, it appears as though the network is continuing to hold its own for the moment.