This new marketing strategy will make it possible to track ad campaign performance over smartphones.
Twitter has now released an official announcement of the launch of its mobile Ads Manager, which makes it possible for Twitter app users to be able to track the performance of their ad campaigns.
This includes the spend, the number of engagements, the cost per engagement, the number of impressions, and the engagement rate.
The mobile ads manager was formally announced by Twitter. For smartphone users with iPhone 6 and above, the new button for insight into ad performance now appears on the profile page next to the “Settings” icon. That said, for iPhone 5 users to be able to use this feature, they need to click the gear icon to bring up the Twitter Ads option. For Android users, they need to choose the drop-down from the Settings option. This, according to the announcement from the social network.
This mobile ads feature was designed for smartphone and tablet users in mind, but doesn’t allow for advertisement design.
The user is able to obtain insights with regards to their mobile marketing efforts on the social network, but the mobile advertising feature doesn’t go quite as far as the desktop capabilities in that it does not allow a campaign to be launched from a smartphone. Instead, an ad campaign must be created over a laptop or desktop computer.
This represents a different direction from the social media marketing strategy that was recently implemented by Facebook when they created their dedicated Facebook Ads Manager App, which not only allows marketers to be able to monitor their ad campaigns while on the go, but also create them from their smartphones and tablets.
That said, once the mobile ads have been created, the Twitter Ads button that is available on smartphones and tablets provide a range of different metrics summaries across the campaigns. Moreover, it also allows campaign bids to be edited, and budgets and schedules can be altered. Furthermore, Twitter has also pointed out that it is possible for campaigns to be extended paused, or resumed after having been paused.
The social network has been testing out a broad spectrum of smartphone marketing strategies.
Facebook has already revealed that it is launching and testing a dramatic range of different types of mobile ads in order to help to improve its lead generation abilities while reducing some of the struggles and challenges that marketers have faced.
The social network is already working with several unnamed brands to try out some of its bigger ideas.
Should these mobile ads prove to be effective, then it is likely that they will become regular marketing products that are available at Facebook. This type of opportunity could become very popular with a range of different kinds of marketers, including those in the financial, auto, insurance, and real estate industries. That is important to note as those are often players that have considerable budgets to back their marketing goals.
The mobile ads are designed to help to encourage interaction from consumers who view them.
This is because the design of this mobile advertising would allow consumers to complete forms, sign up for newsletters, obtain price quotes, schedule appointments, book service calls, and complete other goals right there through the Facebook ads with two simple screen taps.
According to Facebook in a blog post that it made on the subject of this new mobile marketing strategy, “This helps avoid a lot of the pain points usually associated with filling out forms like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done.”
This effort would make it possible for Facebook users to be able to complete forms by tapping on them in order to add their names, email addresses, and telephone numbers based on the information that they have stored in their profiles.
The social network went on to specify that the user will be able to edit their contact information so that only the information that they want to share will be sent to the advertiser. Furthermore, as an additional privacy feature, that information is never sent to the business until the user clicks the “submit” button in the mobile ads, specifically choosing to send it.
