Tag: social media marketing

Twitter tries to give itself a social media marketing boost with heart

| November 9, 2015

The “favorites” that had previously been represented by a star icon are now heart shaped “likes”

Twitter has been undergoing a number of changes – some larger than other – in order to boost its social media marketing and user growth that has been waning over the last while, and its latest effort has been a cosmetic one.

The little yellow star that was once meant for favorites has been changed into a little red heart for likes.

According to Twitter, itself, the reason it made the change was that the star icon was potentially leading to confusion among its users. However, the heart icon is more universally recognized around the globe as indicative of something that you like or love. However, this change has not necessarily been generating a tremendous number of heart shaped responses from the actual users of this network and it is unclear as to what impact it will have on social media marketing on that platform.

The hope is that tweeting and social media marketing will occur with less confusion using hearts and likes.

Social Media Marketing - Twitter Changes Stars to HeartsMany people have been complaining that it wasn’t the star but the change that has been the most confusing. The reason is that they felt the star was unique to Twitter and that users were able to figure out what it was for and when to use it. However, the heart is found all over other social media platforms and is used for different purposes. For example, it is an emoticon/emoji in Facebook and Instagram. By changing to the heart, some users have complained that Twitter is reducing its uniqueness.

Twitter, as a whole, can be rather intimidating for a brand new user. The entire concept often feels mysterious to a person who is only just beginning. However, it usually doesn’t take long to figure out and it is hardly something that requires vast tech degrees, say users who have tweeted their frustration about the change. That said, they pointed out that among all the features in Twitter and its social media marketing that can be considered the most confusing, the little star for “favorites” was hardly the greatest offender.

Burger King seems to know what it’s doing in social media marketing

| October 9, 2015

The fast food company is consistently sending catchy and quirky messages that are suitable for social networks.

Burger King has been managing to come up with a social media marketing strategy that has been tremendously appealing to consumers, to the point that they have been breaking record numbers of views around the world.

During a recent commercial-free event, the company still drew a record 4.4 million pay-per-view sales.

That figure represented nearly double the previous record that had been held for this type of social media marketing within a period of 24 hours. Beyond the 4.4 million during the event, there were also millions of other people who viewed it around the world. These campaigns are so successful that even the owners of many franchise locations have no idea how well they’re actually doing. One of the owners of many locations, Shoukat Dhanani whose company owns 460 Burger King restaurants and who represents his other franchisees at the marketing council for the company was amazed at the success of the recent campaign.

The social media marketing campaign rocketed to success as the mascot appeared in Mayweather’s entourage.

Burger King - Social Media MarketingThe King was walking with Mayweather along with other huge celebrities such as Justin Bieber. This caused Facebook and Twitter to light up, causing a tremendous amount of hype for the fast food chain. “Everyone wanted to know what was up with the King,” said Dhanani. This meant that aside from the millions of people who had viewed the actual event, there were millions more who were hearing about it over their social media accounts and who then shared it onward with their own networks.

It was speculated by media experts that $1 million was paid by Burger king to Mayweather in order to allow them to take part in the entourage with their mascot. This placed the stunt on par with the price of a 30 second long ad run during the Super Bowl. “They’re spending that money very wisely,” explained Dhanani when speaking about the social media marketing campaign. He then added “What we used to spend and what we used to get, and what we spend now and what we get, it’s a big difference.”