Tag: nfc technologies

NFC technology beginning to gain foothold in advertising


Demand for interactivity spurs more support for NFC technology

Consumers are becoming more relinfc technology mobile commerceant on their mobile devices, using their smart phones and tablets to stay connected to each other and make daily life more convenient. The love that consumers have for mobile technology has created a promising opportunity for advertisers that are looking for ways to engage these consumers. In the past, these advertisers had turned to QR codes to engage mobile consumers. As technology has advanced, the wants of consumers have evolved, thus creating a high demand for interactive experiences. NFC technology may be the key to engaging these consumers on a level they are becoming more familiar with.

NFC begins to move beyond mobile commerce

NFC technology is most often used in the field of mobile commerce. In this field, the technology can be used to transform a mobile device into a payment platform. The success of NFC technology in mobile commerce has won it the attention of the advertising industry, which is on the lookout for new interactive technologies that could be used to catch the attention of consumers. NFC has been used sparingly in the past for marketing, but now the technology is gaining a swell of support from advertisers looking to move away from QR codes and provide consumers with a more engaging experience.

NFC tags able to grab the attention of mobile consumers

NFC tags are one of the more popular marketing tools that are being used in the marketing business. These tags, which are similar to stickers, can be affixed to nearly any surface and programmed to contain a wide range of digital content. When these tags are activated by an NFC-enabled mobile devices, such as a smart phone or tablet, consumers can experience the content embedded within the tags. This content can be anything from simple text to interactive video.

NFC technology could provide marketers with valuable consumer information

Beyond digital content, NFC technology can provide valuable information to marketers concerning the consumers that use NFC tags. These tags can gather information from a user’s mobile device, such as how long they were engaged by the content they activated and other analytic data. In this way, NFC technology could be a major boon for marketers looking to fine tune their campaigns to reach a specific demographic.

Infineon Technologies aims to improve NFC technology


Infineon Technologies Digital Contactless Bridge interface gaining momentum around the world

Infineon Technologies, a leadimobile commerce nfc technologyng developer of semiconductors and micro-technologies, has announced that its Digital Contactless Bridge interface is quickly becoming the de facto standard in regards to NFC technology. The high performance communication interface has been seeing wide adoption from various companies interested in making use of NFC technology in some way. Because the technology is capable of making NFC interactions more fluid and convenient, it may  be well on its way to becoming a staple in industries like mobile commerce and marketing.

Interface allows for fast and secure connections

The Digital Contactless Bridge interface provides fast and secure connection between NFC devices. This is invaluable for NFC-based applications that rely on a high degree of security and a quick connection, such as mobile payment platforms. According to Infineon Technologies, their new interface is capable of supporting peak data rates for these type of mobile applications beyond 848 kilobits per second. This is much higher than conventional interfaces that are still widely used for mobile commerce.

Technology free and universally available

One of the most attractive qualities of the new interface is that it is free. Infineon Technologies is a strong advocate for open solutions that will make services like mobile payments more convenient and secure for consumers. The interface is globally available, which has contributed to its widespread adoption. Companies that have incorporated the new interface include Texas Instruments, INSIDE Secure, and MicroPross.

Advances in NFC technology could attract new support

NFC technology is often criticized as being dated, despite the fact that the technology is only roughly 8 years old, having first emerged in 2004. Some companies, such as Apple and PayPal, have chosen to sidestep NFC technology because they believe it is not capable of meeting the needs of modern consumers. Infineon Technologies is one of the companies working to improve NFC technology and ensure that it is more capable in meeting these needs. With the new interface widely available, NFC may be slated to become much more popular and regain some of the support it has lost recently.