Tag: nfc technologies

Tapestry brings NFC technology to the fashion industry


NFC Technology FashionTapestry aims to bridge a gap with NFC technology

Fashion and technology are becoming increasingly entwined. The fashion industry has long sought to be on the cutting edge of every sector it is involved in and the advent of mobile technology may help push the industry into new territory. There are currently a wide variety of companies that combine fashion with digital technology, but a new startup in the United Kingdom called Tapestry aims to make use of NFC technology to connect consumers with actual products.

Application allows consumers to build virtual wardrobes

Tapestry offers a free mobile application for the Android and iOS platforms. This application aims to connect a consumer’s online identify with actual, physical products in stores they may be visiting. The application is equipped with a barcode scanner that will allow users to scan a variety of codes that will provide them with information on particular products. It also leverages NFC technology as a way to allow users to build a virtual wardrobe filled with products they may want to own.

Tapestry could be used as a personalized shopping channel

The application is meant to create a personalized mobile shopping channel for mobile consumers. Retailers may find the Tapestry application useful as it provides them with data concerning the interests of particular consumers and demographics. The platform also provide retailers with a way to provide these consumers with discounts and loyalty rewards, thus creating a dynamic connection between businesses and shoppers. Tapestry notes that the use of the application in this way could encourage consumers to add more products to their virtual wardrobes in order to receive more attention from retailers.

NFC technology gaining ground outside of mobile commerce

NFC technology is most often used in the field of mobile commerce, where it can facilitate mobile payments. The technology has been sparingly used in the field of marketing, but NFC is relatively rare in the fashion industry. Tapestry is one of the few applications outside of the mobile commerce sector that leverages NFC technology to connect with consumers in the fashion industry.

NFC technology expected to become more common in coming years


NFC technology poised for market boom

NFC technology is becomiNFC Technology Growthng more commonplace as consumers become more comfortable with the services it can provide. The technology is well known for its use in mobile commerce, wherein it is able to facilitate mobile payments from smart phones for physical products. The technology also has uses in marketing and information distribution and is quickly becoming an ideal way for companies to stay engaged with mobile consumers. Despite the growing popularity of NFC technology, relatively few consumers can engage in the services it provides because of the lack of NFC-enabled mobile devices.

NFC-enabled devices currently in low supply

In order for consumers to make use of NFC-based services, they must have a device that is equipped with an NFC chip. This chip allows a device to interface with a payments terminal, NFC tag, or other service that relies on the technology. Currently, the availability of NFC-enabled mobile devices is low, with the majority of such devices encompassed in the Android platform. The iOS platform does not support NFC technology despite growing demand coming from consumers. The lack of NFC-enabled devices has made it difficult for mobile commerce and other NFC-based services to gain traction with consumers.

ABI Research predicts 2 billion NFC-enabled devices by 2017

According to ABI Research, the availability of NFC-enabled mobile devices is expected to grow exponentially over the next few years. This is due to telecommunications and technology companies heeding the demands coming from consumers and working to meet their needs. The research firm expects more than 2 billion smart phones will be equipped with NFC technology by 2017. Shipments of NFC-enabled devices are expected to pick up as well as these products exit their trail phase and companies deem them commercially viable.

New devices expected to make NFC technology more familiar with consumers

With the availability of NFC-enabled devices on the rise, more consumers are expected to gain access to the wide array of NFC-based services that are being offered to them. There may be some challenges that companies and consumers will have to overcome, especially in the realm of mobile commerce, but NFC technology is expected to become a staple of mobile technology and service in the near future.