Tag: nfc technologies

NFC technology for more than just mobile commerce

| November 13, 2012

 

nfc technology mobile commerceNFC technology can be used for more than mobile payments

NFC technology gets a great deal of attention for its uses in mobile commerce. The technology has been a cornerstone of mobile payments for some time, but can facilitate other services beyond this realm as well. As NFC technology becomes more popular, and more prone to criticism, those interested in NFC are looking for new ways to make use of it. Steve Gurley, president of Pyrim Technologies, is keen to encourage the use of NFC technology outside of mobile commerce, or at least raise awareness of its other capabilities.

Peer-to-peer communication facilitated through NFC

According to Gurley, NFC technology has three uses beyond mobile payments. The first is peer-to-peer communication. This capability is beginning to attract more attention, especially as technology giant Samsung begins marketing this aspect of their new NFC-enabled products. NFC technology allows for devices, such as smart phones, to share information without being connected by wires. Two such devices can share information to one another digitally, allowing smart phone users to share songs or contact details with each other.

Security could be controlled through NFC chips

Another use of NFC technology is secure card emulation. Hotels often rely on keycards to control access to rooms and some services, a practice that is growing increasingly common on university campuses around the world. NFC technology can make this practice more efficient, according to Gurley. By embedding an NFC chip into a card, access can be granted in a quick, efficient, and more secure manner, removing the need for traditional methods of security. NFC technology can also act in a wide range of read/write practices and facilitate the exchange of information easily.

NFC technology expected to continue playing a large role in mobile commerce

NFC technology is likely to continue playing a major role in mobile commerce, but will not be restricted to this industry for long. Already, the technology has become an emergent part of numerous industries, especially in those that put a high value on interaction with consumers. Marketing is currently the most popular platform for NFC technology, outside of mobile commerce.

NFC Forum introduces new NFC specifications

| November 12, 2012

 

New specifications from the NFC Forum aim to introduce more standardization

The NFC Forum, a non-profit assocNFC Forum Mobile Marketing Commerceiation that promotes standardization of NFC technology, has released its NFC Controller Interface specification. The report has been made available for use for free in the hopes of expanding awareness of NFC technology and promoting its proper usage. The NFC Forum notes that its latest publication accounts for a “major new specification, created from the ground up.” This new specification is meant to provide more standardization into the realm of NFC technology.

NFC still reliant on standards

NFC technology is still in its infancy, having emerged in 2004, thus thrives on standards that provide a framework for its usage. Standardization is important to ensure a uniform and pleasurable experience with consumers who will use the technology. Without standards, the experiences companies with an interest in NFC technology offer would vary wildly, leaving many consumers without a clear definition of what the technology is or how it should be used. Standardization aims to provide consumers with the best experience possible by encouraging companies to develop services that can be familiar to a wide range of people.

New specification further defines NFC interface

The new specification from the NFC Forum defines a standard interface between NFC devices and a controller, such as a payment terminal or an NFC-enabled appliance. The NFC Forum believes that the new specification is important because it will allow device makers to more easily integrate chipsets from a wide range of manufacturers. Essentially, NFC chip makers are expected to be compelled to make products that can be used on a wider range of platforms rather than on a limited number of mobile devices.

Specification may help companies adopt NFC-based services

The new specifications coming from the NFC Forum will likely have an impact of the mobile commerce industry. The specifications are expected to make mobile payments somewhat more inclusive for a wider range of consumers, but it will also help companies incorporate NFC-based services more easily. These companies will be able to provide consumers with services using a familiar interface, rather than risk introducing a new interface that may not be well received by consumers.