Tag: mobile technology

This low cost technology can help to improve efficiency overall, including both smartphones and tablets.

The managing director of TBS Enterprise Mobility, Steve Reynolds, has been making technology news with his announcement that mobile devices will “transform fleets in 2014,” as they are employed to help to boost efficiencies further than they already are.

This makes it looks as though smartphones and tablets are on their way in to fleet management in an important way.

Reynolds has explained that as the costs of these mobile devices drop, but their durability rises, this trend will “drive a shift in the industry from paper-based to automated processes.” The most recent data available has indicated that in the United Kingdom, about 61 percent of the adult population is currently a smartphone owner, and that this number is rising. This also suggests that the majority of the workforce is becoming increasingly familiar and comfortable with the use of smartphones and tablets.

This makes 2014 the easiest time in history for deploying mobile devices and enterprise apps.

According to Reynolds, “More and more, blue collar and task-oriented staff are coming to expect to carry out their work supported by user-friendly consumer devices.” In this same vein, smartphones and tablets are expected to take on a growing role when it comes to processes that take place in the field. Their low price point makes this mobile development a practical and realistic opportunity for businesses of this nature.

This year, it is already expected that the global sales of these gadgets will reach the 1.7 billion mark. Reynolds has predicted that with the combination of all of these factors, there will be a notable spike in the adoption of smartphones and tablets by businesses, this year, “transforming fleet management.”

Mobile app development companies will also be interested to note that it isn’t just the hardware that will be increasingly embraced by fleets. Cost cutting through improved efficiencies could also be improved through applications and gamification. That said, as there are already approximately two million downloadable apps across all operating systems at the moment, this could mean that the competition will be fierce in this new category.

The largest smartphone manufacturer in the world won’t be spending as much marketing over that channel.

It has recently been revealed that Samsung Electronics, the biggest smartphone maker on the globe, has decided that it won’t be spending as much money on mobile marketing throughout 2014.

This decision has come as a surprise to some as mobile devices are a primary focus of the company.

The reason that was given for cutting back on the mobile marketing budget at Samsung, this year, is that the company plans to reduce that spending in a way that directly reflects its revenues. This, following a massive amount of spending during the fourth quarter during its tremendous promotional campaigns throughout the hot holiday shopping season.

That said, this doesn’t meant that Samsung will be ceasing its mobile marketing, only cutting is budget.

There are other advertising and promotional opportunities that are specifically being leveraged at the moment and that are cutting into the overall budget of the company. For that reason, some changes needed to be made this year to carry them through based on the revenues that are expected throughout that time.

For instance, according to Kim Hyunjoon, the senior vice president at Samsung, the company plans to “actively leverage global sports events such as the Sochi (Winter) Olympics” as well as their channels through retail. However, at the same time, they are working to “try to raise the efficiency of our marketing spend and lower our overall mobile marketing budget to revenue this year compared with last year.”

Kim Hyunjoon made this announcement to analysts as Samsung was releasing its earnings figures. Last year, the company had run a number of exceptionally large campaigns, particularly in the last part of the year. This came as a part of a number of different strategies and often coincided with the launches of a series of new types of mobile devices and gadgets that the company has to offer.

The company does intend to continue with a mobile marketing strategy this year and will maintain its reflection of the earnings it plans to bring in through 2014.