Tag: mobile technology news

Mobile technology news reveals user loyalty is to operating system

| March 21, 2014

Consumers are far more likely to want to stick with an OS than to a handset brand, says a new study.

According to a mobile technology research report issued by Kantar Worldpanel ComTech, smartphone and tablet users have a greater likelihood of remaining loyal to a specific operating system than to an actual brand of handset.

This is only confirming news that many brands, such as Samsung, have already realized.

Many manufacturers have already worked this mobile technology knowledge into the way that they design and market their products, in order to ensure that they continue to appeal to the areas in which consumers will become – and remain – loyal. They have found that it is exceptionally important to build brand relationships with their customers in order to boost and maintain sales, instead of focusing exclusively on products.

The mobile technology report found that only 41 percent of consumers stay loyal to their device brand.

At the same time, that same report indicated that while less than half of consumers will stay loyal to their brand of mobile device when it comes time for an upgrade, a massive 68 percent will prefer to use the same operating system to which they have become accustomed.Mobile Technology - User Loyalty

The Kantar report stated that “Apple is, of course, unaffected by this – iOS is Apple, Apple is iOS.” It pointed out that if those customers wanted to bail out on the operating system and choose Android, Windows, or even BlackBerry, instead, then they would be required to re-purchase all of their apps and would need to copy content from one type of operating system to another while they have to learn an entirely new operating system.

The Kantar Worldpanel global insights director, Dominic Sunebo, released a mobile technology news statement that indicated that manufacturers of mobile devices that are based on the Android operating system should be aware of not only the user experience that consumers are enjoying through the use of the product, itself, but also the emotional connections that are being built with that experience as opposed to the rational links. This can help them to better develop and maintain relationships with those consumers.

Technology news reveals Apple is more loved than Samsung in emerging markets

| March 20, 2014

This is the case, regardless of the fact that the more beloved devices are cost prohibitive in those regions.

According to a recent technology news report, the trend of people always wanting what they can’t have continues even in the mobile world, as research is showing that emerging markets still prefer iPhones over Samsung devices, despite the fact that they cannot afford them.

A recent study showed that Apple is the smartphone brand that is the most desirable among residents in emerging markets.

The research making this technology news was published in a report from Upstream based on a study conducted by the Ovum research firm. Within the study, which was conducted in 2014, it was revealed that Apple managed to edge out Samsung Electronics when it came to the appeal of their smartphone mobile devices. This was also interesting as another recent survey that was conducted by Upstream in 2013 showed that Samsung had been a solid leader.

Part of the explanation of this technology news was that Samsung saw a small drop in its favor among those consumers.

The brand’s appeal to consumers in the developing market fell from 32 percent to 29 percent between the last survey and the current one, said Upstream. While this isn’t a tremendous drop, when it is combined with the dramatic jump experienced by Apple in terms of its appeal in those regions, it made all the difference. Apple had previously been preferred only by 21 percent.Technology News - Apple

Some analysts are crediting Apple’s growth in appeal to the release of the iPhone 5C, which was designed specifically to be a lower cost device. This helped to make these mobile devices more accessible to consumers within emerging markets and allowed the brand to climb up to the front and center point in terms of draw within these marketplaces.

This technology news also suggests that the added marketing efforts that Apple has made in those countries in order to sell the iPhone 5C have had the desired impact. This, despite the fact that even that less expensive device remains too expensive for consumers in those countries.