Tag: mobile shopping

Report shows that Europe has become a hotbed for mobile payment and shopping activity

Idealo, a price comparison service based in Germany, has released a new report that highlights mobile commerce in Europe. The report has compiled information from 50 of Idealo’s partners across 6 European countries. The information involves mobile site traffic, the design of mobile shopping sites and applications, and the use of mobile commerce applications. The report shows that the United Kingdom, in particular, is seeing a great deal of activity when it comes to mobile shopping and payments.

United Kingdom leads the way in mobile shopping, with many retailers offering mobile-centric services and support

The report suggests that consumers in the United Kingdom have the greatest advantage when it comes to mobile commerce. Some 86% of shops in the country support mobile payments in some way, either physically or digitally. Many of these stores have websites that are optimized for mobile use and offer mobile applications that offer rewards to those that use them regularly. As such, the United Kingdom is leading the way in mobile commerce activity.

Other European countries fall behind due to the slow adoption of mobile commerce among retailers

France and Spain are also seeing a great deal of activity in their mobile space. Approximately 74% of the retailers in both countries are supporting mobile shopping. In other European countries, such as Germany, Italy, and Poland, mobile shopping is not yet fully supported. Some retailers have been slow to embrace the concept of mobile commerce because of concerns regarding security or the belief that mobile shopping is nothing more than a novelty that will loss popularity in time.

Despite progress, the mobile shopping space is still faced with many challenges that could be difficult to overcome

While mobile commerce is making progress in Europe, there are still many challenges to overcome. One of the most significant challenges has to do with how mobile websites are built. These websites are vital to engaging mobile consumers, but few retailers are designing responsive sites that provide consumers with a favorable experience. A poor experience can drive people away from mobile commerce.

An explosion of searches has revealed that people are using their devices to plan their supermarket trips.

According to search volume data that was collected during the second quarter of this year, consumers are looking to mobile technology on a rapidly increasing basis as they prepare their grocery shopping lists.

Among the searches that were performed over smartphones and tablets, recipes topped the ten leading grocery terms.

The largest sub-category search terms over mobile technology, according to the BRC-Google Online Retail Monitor were organic and natural foods. When all devices were taken into account, the searches conducted for grocery items rose by 22 percent when compared to the same quarter in 2013. The volume of searches conducted over smartphones greatly outpaced those of tablets. The data showed that there was a rate of growth of 94 percent over smartphones and 28 percent over tablets.

There was a tremendous spike in the number of searches conducted over mobile technology for organic and natural foods.

The growth rate in this category over smartphones was a tremendous 133 percent within that quarter. Among tablet users, the increase was recorded at 21 percent. Overall, when all devices were taken into account, there was a respectable growth of 23 percent.

It was the barbecue and grill category that brought about the largest search volume growth across all of the various devices, at 40 percent. Thirty seven percent more searches were conducted within the special and restricted diet foods category. Latin American cuisine saw a growth rate of 35 percent, while meat and poultry searches were up 34 percent and beer rose by 32 percent.

When it came to specific locations that used mobile technology the most for grocery related searches, it was London that scored the highest. Peter Fitzgerald, the retail director at Google, said that “the developments grocers have made in the region, for example the increase in delivery options becoming available.” The director general of BRC, Helen Dickinson went on to express that “In a change that will give particular cheer to grocery retailers, customers are increasingly turning to their tablet computers and smartphones for culinary guidance.”