Tag: mobile search

Google mobile AdWords get a boost in latest update

As the search engine giant places a growing focus on smartphone and tablet based users, it has also concentrated on mobile marketing.

Now that mobilegeddon is upon us and Google has placed a far more concentrated focus on searches conducted over smartphones and tablets, it has now updated its algorithms to give a boost to mobile AdWords, as well.

This shift in AdWords focus has been made in order to align with the current trends in the marketplace.

Google has now spotted tremendous opportunity in mobile AdWords as marketers are making an increasing attempt to be able to connect with people by way of mobile marketing techniques. The goal is to make contact with people throughout various different vital points along the route to making a purchase. This helps to explain why the latest innovations in AdWords have had a great deal to do with being able to score that moment by way of automation and to be able to measure each one.

Google made a live streamed presentation with regards to the changes that have been made for mobile AdWords.

Mobile Adwords - GoogleThe live stream was hosted by the vice president of product management at AdWords, Jack Dischler. There, he explained to an audience of an estimated 20,000 people, that mobile technology is always at the very top of the marketing mind. He described the way that ads can help to win over consumers at those vital moments along the path to purchase, through a process of contacting them at the right time, in the right way, through automation that will allow it to happen at scale, and then to be able to generate usable metrics about that moment for continual improvement of the experience.

He stated that “Consumers, particularly on mobile devices, now have higher expectations than ever before — they want everything right, and they want everything right away.” Dischler also added that this helps to explain Google’s investment into mobile marketing and search, as it is driven by the expectations of the consumer “for immediacy and relevance in the moment.”

Google has developed three new mobile AdWords experiences for some of the industries that are currently considered to be the hottest: hotels, mortgages, and auto.

Can startups present real mobile search competition for Google?

A new smartphone based search engine called Vurb is focusing on some of the most common queries.

It could be easy for Google to feel as though it is the undisputed ruler of mobile search, especially as it has established the top position on both the standard web and over smartphones and tablets, so far.

However, if one startup has its way, there will be some serious competition heading into the market.

Vurb is a startup that is based in San Francisco. Its founder, Bobby Lo, feels that its new mobile search engine could be the next big thing for smartphone users. The concept behind it is to take a range of different types of common query – such as those regarding movies or restaurants – and group them into basic information snippets and applications for actions that are related to the applicable results. Lo is only one of a growing number of businesspeople who feel that the growth of mobile technology use is the ideal opportunity to be able to present Google with some competition in the search sector.

If these startups can become rivals in mobile search it will be the first threat Google has seen in a decade.

Google  - Mobile Search CompetitionUntil now, most startups have been keeping clear of the search engine ecosystem as Google has held a very firm grasp on its central territory. Now, venture capitalists are pouring millions upon millions of dollars into a few dozen startups that are focusing on search on the mobile web. The belief is that the right startups will be able to take an important control over the search market and that Google will not be able to hang onto it to the same degree that it has with PCs.

According to Lo, “There has been no great solution for mobile search.” Last year, venture capitalists placed their money behind 27 different potential rivals to Google in the smartphone and tablet search category. The year before that, there were another 33 that had received those investor dollars. This made 2013 and 2014the most active years in history for venture capital investment all the way back to 1999.

A recent CB Insights report pointed out that the largest increase in venture capital investment has been in mobile search companies, especially when it comes to using “deep links” for bringing apps and the web together.