Tag: mobile search

Mobile search results at Google no longer support emoji

| June 26, 2015

The search engine has been planning to remove them for a while now, and it has finally happened.

The desktop and mobile search results from Google have now had their emoji support removed, in a move that has been a part of the company’s strategy for some time now and that has surprised some but that has been perfectly expected by others.

Google has never pretended that it has been much of a fan of the emoji when it comes to mobile tech based searches.

The actual removal of the emoji from desktop and mobile search results was a quiet one that occurred over the weekend. The ability to conduct a query through the use of these emoticons was simply taken off without making any form of official announcement that could be found by the time of the writing of this article. Searchers have since noticed that when they try to use them as a part of a query, they do not receive the results that they once would have.

At the same time, pages that continue to use emoji for mobile search optimization won’t be penalized.

Mobile Search - Google removes emojisThe only real outcome is that those emoji will not appear in Google search results when the page happens to come up in the search results. That said, when accompanied by text, the emoji will still appear in the headers. It is only in the description text that it will no longer be displayed or called up into the mobile searching results.

This has occurred after emoji have been permissible as a part of mobile queries for quite some time now. A few months ago it finally managed to work its way into the desktop search world, as well. However, a few weeks ago, Google did mention that it would no longer be supporting emoji for its search on any kind of device so now that this has actually occurred, there are many who don’t find it to be truly surprising.

Emoji had been used for desktop and mobile search by certain brands as a part of a broader strategy to make their way to the top of the results list. For example, a new way for a pizza restaurant to search engine optimized could have been to do so with the pizza emoji. That is no longer the case, when searching through Google.

Mobile marketing is about to get a flashier image boost in Google search

| June 9, 2015

The search giant will be replacing its text-only ads with those featuring images, which will likely come with a cost.

Google is going to be changing the way that mobile marketing looks on the device screens of searchers, as it will be changing its text-only search ads in order to include more visually appealing images.

Many have predicted that this feature will likely come with an added price tag for advertisers.

According to the Google AdWords product management director, Bhanu Narasimhan, “Text ads are informative, but there’s not much emotion there.” That said, with the new mobile marketing ads available in the search results, it will make it possible for device users to flip through photos that will feature a product or service. This way, they can see more before they move on to the next step of seeking more product information or even making a purchase or book a reservation – which will be possible directly from the search screen.

This will represent a major step forward from the traditional mobile marketing text ads that blend into the search results.

Mobile Marketing to get cool image boost on GoogleThe hope is to take a major step away from the text ads that can seem to sink right into the background, in order to replace them with a mobile advertising experience that stands out a great deal more with visually appealing features.

That said, brands that would prefer not to shell out the additional money for the mobile ads will still be able to use the conventional text-only option. These will still also include the click to call option that has already been available through Google’s mobile search, but now in the case of the ads with the images, it will help to encourage consumers to actually act on what they see, instead of having their eyes skim right over it.

This service is lightly to help to boost the overall mobile marketing spending that is already experiencing a considerable rate of growth. For example, eMarketer has predicted that this year in the United States, alone, there will be $12.85 billion spent on search ads over smartphones and tablets. That amount will represent a higher amount of spending growth than that of desktop ads.