Tag: mobile search

Study highlights the growing potential of mobile search

| March 17, 2013

Mobile Search StudyMobile search highlighted in new study from Google

Google has teamed with Nielsen, a leading market research firm, to release the results of a new study that the two parties have been conducting for some time. The study highlights the amount of time that consumers devote to searches on their mobile devices. With the growing prominence of mobile commerce, mobile search is gaining more attention and understanding how consumers are using their time to search could be a major benefit to companies  that want to engage mobile consumers.

Consumers searching for products from their mobile device

According to the study, 55% of the time consumers spend on mobile searches is to find a product to purchase. The study shows that within an hour of when consumers find a product they are interested in, they will purchase that product directly from their mobile device. The study also shows that 45% of mobile searches are conducted in order to help a consumer make a purchase decision. One of the more interesting discoveries highlighted by the study is that nearly two-thirds of consumers actually conduct mobile searches while in a store.

In-store searchers are common

Many analysts suggest that mobile technology and the ability to purchase products from a mobile device is causing consumers to avoid traditional brick-and-mortar stores. The study shows that consumers till favor visiting stores for products, but shows that more people are relying on their mobile devices for product research. These devices, which enjoy a constant connection to the Internet, are ideal research tools as they allow consumers to find a wealth of information concerning a particular product or the brand associated with that product.

Mobile search may be a promising opportunity for advertisers

While the study shows that mobile searches do occur in stores, consumers are more likely to search for products on their mobile device while they are at home or at work. The popularity of mobile search could be a major opportunity for advertisers that are looking to engage mobile consumers. The study suggests that consumers participating in mobile search are inclined to follow advertisements that they find on websites and search engines while trying to find certain products.

New report highlights mobile commerce and evolving Internet trends

| March 6, 2013

Mobile Commerce ReportReport sheds light on the evolution of the Internet and mobile commerce

comScore, a leading Internet analytics company, has released the latest edition of its annual report detailing emerging Internet Trends. The 2013 U.S. Digital Future in Focus report sheds light on how the Internet is changing and how these changes are affecting the way it is used by consumers. Notably, the Internet is becoming more mobile, due to the widespread proliferation of smartphones and tablets, as well as the expanding availability of high-speed mobile networks that facilitate a constant connection to the Internet. Mobile commerce is also featured in the new report.

Consumers beginning to favor mobile search

According to comScore, consumer search behavior is changing. General purpose search engine queries declined by 3% from 2011 to 2012, with the number of consumers moving toward vertical search sites and mobile search applications growing. Consumers are becoming more direct with their searches, as well, focusing on things that are more specific to their interests, such as finding restaurants that serve a particular type of food rather than just restaurants in general.

Mobile everything is becoming more important

The report shows that the mobile Internet is becoming more important. Smartphones now outnumber feature phones for the first time in the history of mobile technology. Digital media is beginning to migrate away from favoring desktop computers to catering to the needs of mobile consumers. Online companies are beginning to address the demands of mobile consumers by providing them with mobile commerce services, engaging them in mobile marketing campaigns, and providing them access to new applications that make it easier to find the products and information they are interested in.

Mobile commerce adoption is accelerating

The report highlights the growing interest consumers are showing in mobile commerce as well. The concept of mobile commerce has proven attractive for many because of the convenience it conveys. comScore notes that the adoption of mobile commerce is accelerating and may soon come to dominate the mobile space. The report also suggests that mobile commerce will have a profound impact on traditional brick-and-mortar stores in the future as consumers begin to favor online shopping.