Tag: mobile marketing

Mobile advertising is growing rapidly in New Zealand

| April 14, 2015

The country has been making global headlines due to the increases that it has been seeing in its smartphone ad spend.

Despite the fact that New Zealand is a relatively small country and a limited market when compared to some of the other giant nations and populations, it is now at the top of mobile advertising headlines due to the massive growth that it has seen in its usage and spending.

This has occurred as a result of the latest figures that were released by InMobi in its annual report.

The Mobile Insights Report has now been released by InMobi and has placed the spotlight on New Zealand due to the tremendous growth that the country is experiencing in mobile advertising. The report showed that there were 4.4 billion ad impressions served on the country’s network, last year. When taking into consideration that there is a population of only 4.4 million people in the country, the smartphone based ad stats are very striking.

The report showed that the year before, there had already been 3.3 billion mobile advertising impressions.

New Zealand Mobile Advertising on the RiseThe InMobi report also showed that the company’s analysis showed that the in-app advertising in New Zealand experienced a growth of 45 percent in 2014 over what it had been the year before. In fact, those ads made up 71.7 percent of all impressions.

According to the InMobi Australia and New Zealand regional director and general manager, Jon White, “This significant growth on our network is further indication of the rapid shift in consumer behavior in New Zealand, reflecting both an increase in audience size, as well as an increase in activity.”

White then went on to say that while they now anticipate growth figures for mobile advertising to be large on their network, the statistics that were actually revealed within their analysis suggest that mobile ad use is “certainly still in a strong growth phase within the country.” He also pointed out that this represents a vital shift in the behavior of consumers and that marketers should be aware of it in order to be able to act on it appropriately.

New mobile marketing strategy to launch through Swrve

| March 25, 2015

The advertising automation provider has announced that it is now prepared to begin a new “conversation”.

Swrve recently announced that it will be supporting a range of different types of “rich media” messages that will open the company up to mobile marketing that will allow for two way communication with device users, which is also known as “conversations”.

The announcement showed that there will be a range of different types of conversation available.

Among these mobile marketing opportunities will be interactive messages, video content, and surveys that allow that consumer to actually take part in the conversation, instead of simply receiving the information and moving on to whatever catches their attention next. This is a growing concept in advertising and it is one that is expected to become much more important over mobile devices at a very rapid pace.

Together, these mobile marketing features will enhance the overall experience for consumers and advertisers, alike.

New Mobile Marketing featuresThese features are designed to boost engagement above and beyond what can be accomplished simply by presenting the consumer with content and a message. This will encourage the consumer to enjoy a broader experience through interaction, which will, beyond boosting engagement, promote loyalty and, therefore, revenue for businesses that have embraced m-commerce, by way of a simple, non-technical service that is easy for everyone to use.

Swrve announced in its news release that revealed its willingness to take on conversations, that the increase in the existence, downloading, and use of mobile apps has formed “challenges for organizations when it comes to communications with users.” That said, by launching this new component to its services, the company has explained that it “re-imagines communication” over mobile devices and that it is supporting the delivery of real-time “perfect conversations” that can be held within the app that that the user has opened.

It will be interesting to see the usage, interaction, and results as this style of mobile marketing is adopted and the data that is collected by way of this technique will likely help to define the types of directions that will be taken by marketers and brands, in the future.