Tag: mobile marketing

3 Reasons Why Your Company Needs a Mobile Friendly Website

Have you long considered building a mobile friendly website for your company? If so, you need to stop deliberating in this instance and start taking action! The longer you fail to embrace the mobile web, the more likely your business will be to fall behind its competitors in the race for custom. This will have an adverse effect on your profit turnover, which in turn means that you’ll have less money to invest back into the ongoing growth of your organization.

Not convinced that your business needs to embrace the wonders of the mobile web? If so, prepare to have your mind changed below.

Here are three reasons why your company needs a mobile-friendly website:

Your customers expect optimized mobile service

In this day and age, your customers expect to be able to access your business’ website via their mobile devices. Should they fail to achieve this feat in an optimized and timely fashion, you can be sure that they will leave your company behind and head straight to your competitors. Not only will this result in your missing out on profit, but it will also have an adverse effect on your standing in your market.

If you want to draw a steady stream of clients over a sustained period of time, you must go above and beyond to meet modern consumer specifications and benchmarks. Offering a mobile-friendly website more than fits the bill in this instance.

Device glitches aren’t on-brand

Should your consumers consistently experience glitches whenever they access your mobile site, your brand image is going to take a serious hit. Before too long, word will spread about your company’s online inefficiencies, and this will then stop you from being able to enhance your digital marketing endeavors going forward.

Quite simply, you must ensure that your mobile website is glitch-free at all conceivable points. Don’t worry; you don’t need to take on this crucial challenge all by yourself. There are plenty of Shopify experts out there capable of offering you some much-needed assistance in this instance, Blackbelt Commerce being one of the very best. To find out more about the mobile device eCommerce checkout services that they provide, be sure to head to blackbeltcommerce.com.

responsive mobile friendly website is the best

Google’s algorithm favors responsive design

The importance of having a navigational structure that operates across an array of different devices can never be understated. This is evidenced by the fact that Google’s latest algorithm favors websites that offer responsive mobile design. If you want your site to reach the upper echelons of the search engine results pages (S.E.R.Ps), you simply must make sure that your mobile site operates in a quick and functional fashion.

Simply put, your company needs a mobile-friendly website. Once you create this type of robust platform, you will be sure to meet your consumer’s wants, needs, and demands on a daily basis. This will have a profound positive impact on your brand image, and it will ultimately help you to enhance your SEO endeavors.

Mobile marketing campaigns are reaching targeted consumers

Nielsen research results show smartphone ads are getting the job done and send the message to the right people.

Results from a recent Nielsen research study are supporting the use of mobile marketing campaigns. As it turns out, the data indicates that these ads are highly effective in reaching targeted consumers.

In fact, some forms of mobile marketing ads are as effective – if not more so – than desktop advertising.

As this type of insight regarding mobile marketing campaigns is produced by more research firms, it is expected that spending on this advertising channel will keep rising. While some have said that this will be to the detriment of desktop ads, others have predicted that it’s more likely to impact more traditional methods of advertising – such as TV and print – before it reaches desktop.

Nielsen’s study on the effectiveness of this method analyzed data from 40,000 mobile marketing campaigns.

Mobile Marketing Campaigns Reach Targeted ConsumersThose mobile advertising campaigns occurred at any time between April 2016 and June 2016. They were presented over a spectrum of mobile apps, websites and digital services. What Nielsen found was that this technique allowed the ads to reach 60 percent of their targeted consumers. That represents an improvement of 29 percent when compared to the same time during 2015.

The study went on to reveal that the effectiveness of mobile ad campaigns has a greater effectiveness for reaching:

• A more targeted audience – The campaigns targeting consumers aged 18 to 34 years successfully reached them 63 percent of the time over mobile. Comparatively, the rate over desktop was 53 percent. The Nielsen report suggested that this was due to the personal nature of mobile devices and the shared nature of computers.
• Women – Campaigns targeting women aged 18 to 49 years old were successful in doing so 53 percent of the time over mobile. Over desktop, that figure was 45 percent.

As shoppers use their smartphones to an increasing degree, mobile marketing campaigns are able to better reach their audiences. This allows for the placement of ads that are more relevant to consumers and will likely increase the use of this advertising channel, said Nielsen.