Tag: mobile games

The tech giant from China is taking aim at gamers and doesn’t plan to slow down any time soon.

Tencent Holdings Ltd. has already grabbed hold of the top spot when it comes to being the leader in the mobile games category in China, but now it is stepping outside its home borders and is aiming to lead the way throughout other marketplaces, as well.

The company intends to start exporting games made in China into the United States and other markets.

In order to accomplish this goal, Tencent is working with San Francisco mobile games publisher, Glu Mobile Inc. Back in April, Tencent purchased a considerable stake in that company and they will now be working together to bring “WeFire”, Tencent’s most successful shooting game app, into the United States as well as other Western countries in 2016. Another one of its games – though the name has not yet been revealed – will be taken into the Japanese market next year by way of Aiming Inc., a local mobile game publisher.

Should Tencent be successful in taking its mobile games into other countries, this could change the entire marketplace.

This will also provide Tencent with a powerful new avenue of growth as the current global mobile gaming marketplace is currently expected to grow to about $30.1 billion this year. That would mean that the figure would nearly have doubled since 2013, when it had been $17.6 billion. This, according to Newzoo research firm statistics.

The WeFire game app from Tencent is currently the most successful shooting game in China. Now it will be brought to the U.S. and other countries in order to go up against the top games in those markets. When a top grossing game reaches a leading spot in a specific market, it can bring in over $1 billion in revenue. However, when it becomes a global sensation, that figure can rise to $3 billion or even $4 billion, said the chief exec of the Kabam Inc. U.S. mobile game company, Kevin Chou.

That company intends to step into the mobile games market in China, next year. Alibaba Group Holding Ltd, a massive rival to Tencent, has a minority stake in Kabam.

MTS and Google launch a new mobile commerce solution to accommodate consumer demand

MTS, a telecommunications company operating in Russia, has announced that it has formed a partnership with Google to promote mobile commerce. Demand for mobile commerce services has been on the rise among consumers in Russia, as they have begun to rely more heavily on their smartphones to shop for products online. Through the partnership, MTS and Google will launch a mobile application that will serve as a mobile payments solution.

New application may become very popular among those playing mobile games

With the new application, MTS customers will be able to make purchases online with their mobile devices using their MTS account instead of a bank account. Transactions will be authorized using a mobile number. Many consumers are expected to have access to discounts through Google Play, where the application will be made available. These discounts may benefit the millions of consumers that are interested in mobile games, as they will be able to purchase in-game items and full games on their mobile devices.

Russian consumers are becoming more mobile-centric

Russian consumers see mobile commerce as more convenient than traditional forms of commerce. Due to growing smartphone penetration, consumers are becoming more mobile-centric, relying on their devices when conducting their daily lives. Banks have taken note of the rise in mobile consumers, and these organizations have begun looking for ways to engage mobile shoppers more effectively. The growing interest that consumers have in mobile commerce has also lead telecommunications companies, like MTS, to provide better services to consumers.

Mobile commerce is experiencing modest growth in Russia

Mobile commerce is growing quickly in Russia, but the country still lags behind others when it comes to supporting mobile shopping. In the coming years, mobile commerce is expected to play a larger role in Russia’s retail sector, especially as more consumers begin making use of smartphones and tablets. Google may accelerate the adoption of mobile commerce in Russia through its partnership with MTS, ensuring that consumers have access to the services that they are interested in.