Tag: mobile game trends

Pangea Mobile has now thrown itself into the race to change the direction of gaming app flow.

The current trend among mobile games companies has been to bring the offerings from the Western world to China, but a rising number of businesses is now attempting to direct Chinese games to the West, as well.

Pangea Mobile, based in San Francisco, is the latest to create its own strategy to take part in this effort.

The company has broadened its efforts beyond the development of game apps, in order to be able to offer services that will make it possible to allow mobile game developers in China to be able to offer their titles to smartphone and tablet users in the Western world. In this effort, it has now brought together a team of veteran game developers who will be offering analytics tools, localization services, and cross promotion features.

Mobile games are released at an astounding rate in China, and the company is hoping to take advantage of that.

Pangea Mobile has pointed out that China sees the release of 300 new games on a monthly basis. If those mobile apps could be successful in the West, then it would be of great benefit to those developers. The company also claims that its meticulously selected team has a thorough understanding of the challenges faced by Chinese developers who have attempted to step into the heavy competition in the Western market, particularly in the United States.

Ray Cheng, the Pangea Mobile CEO, stated that the company knows the various types of challenge that can be faced in terms of social media mechanisms, monetization as a whole, and retention, as well as the requirement for localization at a high quality level. Where China presents another range of potential competition problems, Cheng feels that the American game app marketplace is healthier and has a greater focus on quality and enjoyment of playing instead of just being able to win.

Cheng explained that when it comes to mobile games, “We are a true gateway to the West.” He added that “We are the only company that provides Chinese game developers and publishers one-stop-shop services with analytics tools to make their games successful in the Western market.”

The smartphone gaming sector has reached unprecedented levels within the country and it is becoming very strong.

When it comes to success in the mobile games industry, India has been taking off at an explosive rate, to the point that many have been saying that it is reaching the level of being very healthy and quite self-sustaining.

This was greatly driven by the sale of game app publisher, Indiagames, to Disney, back in 2012.

Since that time, the country has seen a number of startups that have received significant investments and that are now growing to mature contributors to the global mobile games ecosystem. According to one of the co-founders of Indiagames, Samir Bangara, who is still heavily involved in that market, India has been taking off when it comes to game apps, but it is only just getting started. The sale was closed for an estimated $80 million to $100 million, though the exact figure was never officially disclosed. Bangara is now the co-founder and managing director of Qyuki Digital Media, a “dot video” company.

As fast as mobile games development has been moving in India, the forecasts show that it will only accelerate.

According to Bangara, who is considered to be one of the top experts in this area in India, as fast as mobile gaming developers seem to be moving right now, it is only at this moment that the acceleration point is expected to truly take off. Although the marketplace still has the typical challenges ahead of it, those are occurring around the world and not exclusively in the Indian market.

The strong foundation that the country has been building over the last few years, combined with the massive population has allowed it to maintain a considerable strength even in its earliest years. The startups in this area have managed to find enthusiastic investors and have the support that they need to get themselves off the ground. A large enough number of those mobile games businesses have now managed to reach the point that they are becoming mature, to the point that they are not as dependent on outside funding but are now self-sustaining.