Tag: mobile game trends

The results of a recent data analysis from Swrve showed that 60 percent of income is generated by 0.23 percent of users.

A new report has now been released by Swrve, a mobile marketing automation company, and it has revealed that a very large portion of the total revenues brought in by mobile games are actually generated from a tiny sliver of the total number of players.

This suggest that the majority of gamers are either cheap or they know that they can enjoy a game without paying.

What the Swrve report indicated was that 60 percent of the total in-app revenues from mobile games were being generated by a tiny 0.23 percent of all of the players. This clearly represents a very small number of the total players and it suggests that these paying players – known by the industry as “whales” – should be treated in the same way that high rollers are treated in Vegas. The report from Swrve was based on data that was collected based on 20 million players of smartphone and tablet based games that are free-to-play.

While this may make it seem that mobile games have a rather dim looking future, that is not necessarily true.

At the same time that it seems that only a very tiny number of players are providing most of the revenue for these mobile apps, the average amount that is being spent on these video games has risen to $29.17 from having been $22 at the same time last year. So there may not be a large percentage of people paying to play, but those who are have an average spending amount that is 33 percent higher within the span of only one year.

Other key findings from this research include:

• Among customers who pay to pay on mobile apps, 44 percent made a single purchase, while 20 percent made 5 or more.
• The average paying player makes an average of 3.5 monthly purchases at an average of $8.27 per purchase.
• 21.9 percent of purchases are of mid-tier virtual items (priced between $10 and $20), and they made up 38.6 percent of the total revenue, which is a figure that had been 22 percent at the same time in 2014.
• The average amount of time spent playing mobile games before the first purchase is made is 15 hours, which has dropped from being just over 23 hours, last year.

While the hottest smartphone games remain popular, previously overlooked titles get a new chance at this time of year.

At this time of year, holiday travelers are on the roads, sitting in airports, or crammed in the seats of planes, buses and trains, heading to various destinations around the world, and mobile gaming has become an important part of that experience.

These mobile games have allowed children and adults alike to remain entertained throughout long wait times.

The trendiest mobile gaming apps are typically easiest for users to find, since they are often featured at the marketplaces from which they can be downloaded. However, for many travelers, who have to spend hour upon hour in waiting areas and in vehicles as they cross the country to be with their loved ones over the holidays, the most popular games aren’t enough. They need more in order to fill that amount of time. This has opened up opportunities for hidden gems to be discovered.

There have been a number of mobile gaming apps that have already started to be found to be diamonds in the rough.

Among the mobile games that have seen considerable increases in their successes due to holiday travelers are:

• SimpleRockets (By Jundaroo) – this app is available for Android, iOS, and Windows Phone and is a mobile take on the game designed for PC called the Kerbal Space Program, which was highly popular. It requires players to assemble different components to build a rocket ship that will work and take the user to various parts of the moon, the solar system, and the rest of the universe.

• Auralux (By War Drum Studios) – this is a free strategy game app that is simple in design and rules, but complex in the strategy required. It is available for Android and iOS devices and uses the very basics in military planning to create complicated events for defense and capture.

• Virtual Pool Mobile (By Celeris) – this is a mobile gaming alternative to a PC game that had been designed to provide a billiards playing experience that was physically accurate. In fact, the PC game came with a promise that if the accuracy of its physics didn’t allow the player to improve his or her real game of pool, they would get their money back.