Tag: mobile devices

A recent mobile device study has revealed that these passengers are the most willing to use m-commerce services.

According to the results of a survey that was recently conducted in worldwide airports, the passengers traveling through the Hartsfield-Jackson International Airport in Atlanta are those who are most willing to use mobile apps for travel purposes.

Among the tasks they were willing to complete via smartphone or tablet is ticket purchasing.

The survey was released by aviation technology consulting firm, SITA. It revealed that more than half (51 percent) of passengers in Atlanta had stated that they would be willing to use mobile apps on their devices in order to purchase tickets. This could open up new doors in m-commerce.

Passengers also stated that they would be willing to use the mobile apps for a number of other purposes.

In Atlanta, about 65 percent said that they would use their mobile devices for making flight changes. When compared to the global average of 47 percent, this was clearly a great deal higher. Furthermore, among the respondents in Atlanta, 60 percent stated that they would have been willing to use their smartphones and tablets to pay for seat upgrades and other forms of ancillary services. On the other hand, the global average willing to do the same was only 39 percent.

This represents a massive increase over the results that were brought in during the same survey last year. At that time, only 35 percent of Atlanta passengers said that they would be willing to use their gadgets for these purposes. This information is likely to be interesting to mobile app development companies as well as in the creation of future forms of mobile marketing strategy.

This latest annual survey was the eighth SITA/AIR Transport World Passenger IT Trends Survey. It was conducted with a participation of 2,489 passengers from 70 countries, who made their way through six of the busiest airport hubs around the world. They answered questions and gave their opinions regarding several digital and mobile apps usage topics. Aside from Atlanta, the airports also included Beijing Capital International, Abu Dhabi International, Frankfurt International, Chhatrapati Shivaji International (Mumbai), and GRU Sao Paulo International.

Smartphones and tablets are becoming so popular that some businesses have abandoned their traditional websites.

American consumers are using their mobile gadgets on an increasing basis in order to access websites, and this trend is reaching the point that companies have decided to abandon their websites on the traditional web in order to focus all of their attention on the smaller screen.

Though the desktop and laptop is far from being over, the number of smartphone users is skyrocketing.

A prime example of this complete switch occurred when the website, Hinge, which is designed to be an online matchmaker, had been having a rough time trying to draw potential daters. Instead of maintaining their site on the standard web, they decided to dump that effort and place all of their focus on apps that can be downloaded and used on smartphones and tablets. This occurred in February, and it gave the company the ability to build a stronger base of users.

The reason was that the company’s core market was young singles, a demographic that uses mobile gadgets.

People within that age group were very likely to use their devices for activities that they are capable of accomplishing quickly and easily no matter where they happen to be at the time. Though this may not work for something that requires more information or that is more involved, the Hinge concept worked very well as an app when compared to a standard website for laptops and desktops.

The chief exec of Hinge, Justin McLeod, explained that “More and more people are using mobile as opposed to desktop [computers] for things like dating.” He added that “That’s where the world’s going.”

The world still loves its desktops and laptops. However, as an increasing number of people own smartphones and tablets, and as they add to the number of activities that they accomplish over those devices, they are starting to find that tasks such as meeting people to date – which involve very basic searches and communications online – suit the smaller screen quite nicely.

Therefore, for companies that have services and products that are well suited to mobile gadgets, it can make sense to place all of their focus on those channels, instead of their old traditional websites.