Tag: mobile commerce platforms

Information about a new mobile commerce platform has been released

Tisch project revealed to be called Spring, a new mobile commerce platform that has raised $7.5 million in Series A funding

A new mobile commerce project has been in the works by David Tisch for the past year. Tisch has kept quiet about the project for some time, referring to it only as “Jello Labs,” but more information concerning the project has finally been released on the heels of a successful Series A round of funding led by Thrive Capital. The project is called Spring and has managed to acquire some $7.5 million in funding from various venture capitals.

Platform could see an official release in August or later in fall

According to Tisch, Spring is set to launch at some point in fall, with August being a likely time to release the platform. Little more is known about the platform, apart from the fact that it is forming partnerships with large retail and fashion brands. These brands have long been interested in mobile commerce, but have lacked the tools to engage mobile consumers effectively. Platforms like Spring can resolve this issue, if they can manage to capture the attention of these brands.

Platform has attracted the attention of several large retail and fashion brands

Mobile Commerce Platform InformationMobile commerce can be a tricky business, especially where retailers are concerned. The mobile space is alluring because of the number of consumers that use smartphones and tablets on a daily basis, but engaging these consumers can be difficult because of their fickle nature. How Spring will help brands connect with mobile consumers is uncertain. Other platforms have attempted to enable brands to connect with mobile consumers through various marketing endeavors and loyalty programs that have had varying degrees of success.

Spring wins the support of investors like Google Ventures and SV Angel

More information about Spring will likely become available as the platform comes closer to its official release. Spring has attracted investments from various organizations outside of the technology field, which is somewhat uncommon for a new mobile commerce platform. Several technology-focused venture capitals have also invested in Spring, including Google Ventures and SV Angel.

Starbucks continues its push into the mobile payments realm

Starbucks is growing bolder with its mobile initiatives in order to better engage consumers

Starbucks is beginning to more aggressively promote its mobile payments application. The app can already be considered a resounding success for the company, but Starbucks is keen to see its use expand among its customers. The company is beginning to promote the app as the best way to avoid long lines at its local stores, giving customers a way to order and purchase products quickly from their mobile devices while also being rewarded for doing so.

Mobile commerce is quickly winning over consumers

Mobile commerce has won favor with consumers because of its convenient nature, but relatively few people are willing to embrace mobile payments fully. This is due to their security concerns and the fact that most mobile commerce platforms are exactly the same. The majority of mobile commerce applications currently available to consumers only facilitate mobile transactions, offering little else in the way of convenience or rewarding consumer loyalty. Starbucks has managed to find strong success with its app through a focus on consumer loyalty, noting that more than 8 million people are currently registered with My Starbucks Rewards.

Starbucks begins promoting mobile transactions in more of its stores located throughout the US

Mobile Payments - StarbucksApproximately 14% of all payments made at Starbucks store now come from the company’s mobile application. Starbucks suggests that its customers are becoming quite interested in mobile payments because of how easy and convenient its mobile application is. The company is beginning to rapidly increase the number of locations that accept mobile transactions in the hopes of further promoting its application as a viable tool for consumers.

Company has big plans for mobile commerce and plans to see success in this highly competitive market

Mobile commerce has become one of Starbucks’ most lucrative business sectors. Rumors suggest that the company was able to generate more than $1 billion in revenue just from mobile payments in 2013. The company is eager to continue capitalizing on the increasing mobility of its customers, offering them services that are designed to be convenient and mobile-centric in nature.