Tag: mobile commerce index

Mobile commerce interactions with brands hold considerable influence

The majority of online shoppers will interact in some way with brands over tablets and smartphones.

According to the Mobile Commerce Index report published by Branding Brand, online shopping has now crested a vital peak in terms of consumer behaviors over devices such as smartphones and tablets.

The majority of shoppers are headed to m-commerce websites instead of exclusively using the standard web.

The report showed that last month, smartphones and tablets were responsible for more than half – 51 percent – of all online visits to retail websites. Most of these mobile commerce visits came from Apple devices. Comparatively, when looking at the same figures from 2010, only four percent of all online retail visits had been from users of these smaller screen devices. Clearly this represents a meaningful jump in the number of mobile visits and represents a considerable shift in consumer behaviors.

In four years, mobile commerce has started to play a tremendously larger role in online shopping.

Mobile Commerce - shopping on tablets and smartphonesAccording to co-founder of Branding Brand, CEO Chris Mason, “In four short years, our data has tracked the rapid rise of the mobile consumer from a small fraction of users in 2010, to this moment where the majority of online retail visitors now originate via smartphones and tablets.” He also pointed that this “fundamental shift” in the behavior of shoppers from laptop computers to mobile devices has occurred with tremendous speed, the likes of which have never before been seen. It also offers retail the “greatest opportunity” that it has seen since the internet first became commonplace.

Mason stated that it is not only that the majority of visits online are stemming from tablets and smartphones, but that it is specifically mobile devices from Apple that are being used for these purposes. He said that in August, among all smartphone based visits, 61 percent were from iPhones and among all tablet based visits, 81 percent were from iPads.

When looking at previous adoption trends of some of the most recent operating systems released by the device maker, Branding Brand feels that iOS 8 is going to have a meaningful and substantial impact on holiday mobile commerce traffic, and will represent the majority of retail site visits.

Mobile Commerce Index report for August released by Branding Brand

Branding Brand releases its latest report for August 2014

Branding Brand has released its latest monthly Mobile Commerce Index report for August. The report highlights a “mobile tipping point” wherein retailers are beginning to see more activity from tablets and smartphones than from traditional desktop computers. Mobile commerce has become a powerful force in the retail industry and many companies are taking steps to engage mobile consumers more effectively. Mobile engagement strategies are proving to be quite effective and consumers have, thus far, been responding well to the outreach coming from retailers.

Mobile traffic to retail websites has increased significantly

According to the report from Branding Brand, mobile devices have generated 51% of all retail website visits in August. This is a significant increase from the mobile traffic reported by retailers in 2010, which came in at approximately 4%. More consumers are using their mobile devices to shop online, using the resources that have been provided by retailers to do so. Shopping apps have proven to be quite popular among consumers, especially those making daily commutes to and from work.

Consumers are beginning to expect mobile-centric services from the retailers that they support

Mobile Commerce reportThe report suggests that there has been a fundamental shift in consumer behavior. E-commerce has become a major interest among consumers and commerce, in general, has begun to evolve with the advent of mobile technology. Many people are beginning to use their mobile devices to shop online on a daily basis and this has changed the expectations that consumers have when it comes to the retail sector. Many people now expect retailers to have some significant mobile presence as well as provide mobile-centric services.

E-commerce is still dominated by traditional desktop and laptop computers

The report shows that e-commerce is still dominated by traditional desktop and laptop computers. In August, approximately 70% of e-commerce purchases were made from such systems. These platforms remain ideal shopping portals for consumers, but many people are becoming more comfortable with the concept of mobile commerce. In the future, smartphones and tablets may replace desktop and laptop computers as the favored e-commerce platform.