Tag: mobile commerce index

Retailers are giving one final post-Christmas sales push to get the most out of the shopping season.

Each of the five highest ranked retailers in the Keynote Mobile Commerce Index have implemented strategies that have been designed to be able to reduce the length of time that it takes their m-sites to load.

Keynote says that these stores are working to make sure their sites load faster and more accurately.

This was the same number of retailers that were using their standard web shopping sites for this post Christmas holiday shopping season and that were working to make sure that their sites loaded well. Out of the five top mobile commerce retailers as ranked by Keynote Systems, four experienced only a small variation in the speed and size of their pages last week when compared to the week before. This, according to a mobile performance evangelist from Keynote, Abelardo Gonzalez. Moreover, the leading five retailers in last week’s index were all the top five in the week before, as well.

The retailers used proper mobile commerce page design practices to improve the experience.

Gonzalez explained that “The retailers took advantage of mobile page design web practices—such as minimizing the number of objects and page size—to deliver a consistent and reliable experience.” The only exception that he identified was in JCP.com, from J.C. Penney Co. Inc., which saw a slower load time and a larger page size and object count than it had the week before. Despite the fact that it had a slower load time, however, Keynote did point out that the site was able to load 100 percent of the time.

J.C. Penney accomplished this goal through the use of a content delivery network. This firm, Akamai, was used to make certain that each of the elements of the page would render properly throughout the site. The reliability rating that this achieved for the site helped the company to keep its position among the top five retailers on the mobile commerce index. J.C. Penney’s position was second on the list, with a 100 percent success rate and a load time of 5.42 seconds, for a score of 935.

Branding Brand report highlights growth of mobile commerce

Branding Brand, a leading mobile commerce platform for retailers, has released the results of its latest Mobile Commerce Index report. The report highlights the performance of mobile commerce in the retail sector, highlighting the traffic that mobile devices represent therein. Mobile commerce is particularly strong in the retail industry and has been well received among a wide range of consumers. The mobile sector has yet to show signs of slowing down when it comes to expansion within the retail industry.

E-commerce sites continue to see high mobile traffic

The report focuses primarily on e-commerce sites that are optimized for mobile use rather than sites that are not optimized for mobile use. In the past, retailers that have been accommodating of mobile commerce have seen a significant growth in online sales. The report shows that this continues to be the case to some degree, especially as smartphones and tablets continue to grow in popularity among consumers.

Smartphones emerging as leading mobile commerce platforms

According to the report, smartphone visits to mobile commerce sites rose by 60% in April of this year over what they had been in April 2012. Tablet visits for the same time period rose by 50%. Smortphones represented the largest growth in mobile sales this year, seeing an increase of 85% over what they had been in 2012. Smartphone revenue also grew by 44%, showing that consumers seem to have a great deal of favor for smartphones when it comes to mobile commerce.

Mobile traffic continues to grow online

Branding Brand notes that approximately 30% of all e-commerce traffic now comes from mobile devices. This is part of a continuing trend that shows more consumers are becoming enamored with mobile commerce as time goes by. This trend is associated with the growing availability of mobile devices and the increasing affluence of the general population. Moreover, those with smartphones and tablets are more likely to spend money online than those without such devices.