Tag: mobile apps

The support of this technology coincides with an effort to make apps easier to manage.

Adobe has taken a larger step into the mobile marketing sphere as it revealed a set of rejuvenated services that are designed to help companies to be able to create, manage, and provide a customized real time app experience to their customers.

This entire opportunity will be available through the Adobe Marketing Cloud platform.

There is quite a list of services that have been added to what Adobe is now offering, with its entry into the mobile marketing channel. Along with its support of Apple’s iBeacon, it is also offering a number of different ways to reach consumers, personalize the experience, provide incentives for taking action, and offering ways for merchants to be able to measure results.

The goal is to provide a very well rounded and complete mobile marketing opportunity.

Among the new Adobe Mobile Services 2.0 offerings are:

• Adobe Experience Manager apps for marketers, as well as the PhoneGap Enterprise for mobile app development firms.
• Measurements for campaigns, including for which campaigns are producing results and user behavior measurements to enhance engagement, launch events, and encourage content sharing, in addition to product purchasing.
• Apple iBeacon support, giving marketers location based data so that properly timed notifications can be delivered based on where the user is.
• Customer re-engagement features across mobile apps, giving companies the ability to deliver the latest news, report on credit balance details, and others.

Among Adobe’s primary goals has been in enhancing and increasing its offerings for its Marketing Cloud when it comes to mobile. Near the close of last year, that company released its SDK for Mobile Services, which included the ability to use location based technology for geotargetting users, as well as for the analysis of consumer data, optimizing the performance of the app, monitoring of key performance indicators (KPIs), and even conducting certain forms of A/B testing.

It is clear that their focus continues to be a drive forward into mobile marketing, and this release that includes iBeacon indicates that geolocation technology will be playing an important role in that effort.

New service has been put to trial in Toronto, Canada

PayPal has brought a new mobile payments service to Toronto, Canada. The company has been working to further establish its dominance in the mobile commerce field by providing businesses and consumers a way to connect to one another more effectively throughout mobile devices. In Canada, consumers are beginning to use their smartphones for much more than just communication. These people are beginning to shop for products and pay for services from their mobile devices more frequently, increasing the demand for comprehensive mobile commerce services.

Mobile payments now supported by 50 bars in Toronto area

PayPal has partnered with 50 bars in the Toronto area in order to make mobile payments possible among consumers. Those using the PayPal mobile application can make payments at these bars with their smartphones. PayPal has launched similar services in the U.S., Australia, and the United Kingdom and has received strong support from consumers in those countries. The application also has a unique approach on the matter of security.

PayPal app takes a unique approach to mobile commerce security

In order to place an order at a participating bar in Toronto, users of the PayPal app must “check-in” using the app’s location-based features. After doing so, consumers can place orders for food. In order to pay for the order, the application will require that the user takes a picture of themselves. This picture will be made available to staff as a form of authentication. The application can also be used to find nearby stores that also accept PayPal mobile payments.

PayPal focuses on restaurants for trial of new mobile services

The launch of PayPal’s service in Toronto represents a sort of trial. The company is testing the enthusiasm that Canadian consumers have when it comes to mobile commerce. If the company’s service receives strong support, it will likely make the service more widely available throughout the country. PayPal often chooses restaurants for these sorts of trials because they are places where consumers expect quick and convenient service. If PayPal’s services do well in that sort of environment, they are likely to perform well in retail environments as well.