New mobile payments services comes to the Asian market thanks to PayPal
PayPal has launched a new mobile payments service in order to embolden its presence in the Asian market. Asia has proven quite attractive in terms of mobile commerce due to the growing degree of smartphone and tablet penetration and the increasing number of retailers entering into e-commerce. In order to tap into this promising market, PayPal has launched mo.bi.pay, which stands for “mobile built-in payments.” This new service is designed to appeal to small and medium-sized enterprises.
Asian market shows a great deal of promise when it comes to mobile commerce
Merchants throughout Asia are becoming quite interested in mobile commerce. They have found that consumers enjoy shopping from their mobile devices and those that do so tend to spend more money than those that do not. E-commerce has already won the favor of many consumers throughout Asia, particularly those in China, and this popularity has not gone unnoticed by retailers. Large retail organizations like Alibaba have made a name for themselves in the world of online shopping and are now beginning to focus on mobile commerce.
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Services for small and medium-sized enterprises are currently lacking
There are many mobile commerce services that are available for large retailers, but few of these services cater to the needs of smaller groups. PayPal intends to capitalize on this by giving small and medium-sized enterprises something they can use to engage mobile consumers more effectively. Mobile point-of-sale payments are expected to reach $5.4 billion by 2018 and PayPal is keen to ensure that it has positioned itself to take advantage of this aggressive growth in mobile payments.
PayPal works to fend off its competition in the mobile space
PayPal now accounts for 42% of eBay’s total revenue. The company has been purchasing firms that specialize in mobile commerce and technology recently, with its most prolific acquisition being that of Braintree for $800 million. PayPal is working to establish an even stronger presence in the mobile payments space so that it can fend off competition from companies like Google and Square. While Square has focused primarily on the North American market, the company has recently expanded into Japan.