Tag: mobile apps

Indian retailers are beginning to favor mobile commerce

| December 15, 2014

Flipkart and Snapdeal are revising their marketing strategies to be more mobile-centirc

Major online retailers in India are beginning to aggressively promote their new mobile applications. Flipkart and Snapdeal, two of the largest online retailers in India, are beginning to focus their marketing efforts on the mobile space. A growing number of Indian consumers are gaining access to mobile devices and the Internet, which has lead to a surge in mobile commerce activity. Flipkart has opted to forgo participating in Google’s Great Online Shopping Festival in order to promote its new mobile shopping app. Snapdeal will be participating in the event, however, taking the opportunity to showcase its own shopping app.

Companies are offering special deals to consumers that make use of their mobile shopping apps

E-commerce companies throughout India are beginning to revise their customer acquisition strategies, making them more mobile-centric. These companies are offering consumers special deals if they install their mobile shopping applications on their devices. Both Flipkart and Snapdeal expect to create new loyal customers through their apps than through online search engines that regularly direct consumers to online retail sites.

Flipkart is spending more on the mobile space, focusing less on display advertising and search engines

Mobile Commerce - Shopping apps in IndiaMuch of Flipkarts marketing expenditure has been focused on search engine and display advetising. Though the company has not released information concerning revisions being made to the amount of money it is spending in this way, Flipkart is beginning to focus more heavily on the mobile space. Installing a mobile app on a smartphone or tablet is often seen as an endorsement from consumers. Those installing these apps have shown that they are willing to use it to shop online and purchase products from a particular retailer.

Google may have to adapt to changes in retail customer acquisition

As e-commerce companies in India begin to revise their marketing strategies, Google may have to follow suit. The company relies heavily on its search engine and display advertising services to generate revenue, but if more companies are focusing on mobile app installations, Google may find it harder to produce revenue through its traditional strategies.

Starbucks to launch new mobile commerce service next year

| December 9, 2014

Company announces plans to make new services available nationwide in 2015

Starbucks is planning to launch a new service for iPhone users next year. The service is called Mobile Order & Pay and has already been made available in Oregon as part of a pilot project. Next year, the company plans to make this service available throughout the U.S., allowing customers to place orders from their iPhone before they even set foot in a Starbucks store. The service is part of the company’s ongoing mobile commerce mission.

Users of the new service will be able to place and pay for orders before they set foot in a Starbucks store

Starbucks has established a strong place in the U.S. mobile commerce space. The company has been seeing a significant portion of its business come from mobile consumers in recent years and has been building new services that cater specifically to these consumers. Many people can already pay for their orders using a mobile device in Starbucks stores, but the new service will allow them to place orders before they arrive at these stores. Mobile Order & Pay will inform users when their order will be ready and these orders can be paid for in advance.

16% of Starbucks’ in-store transactions come from mobile devices

Mobile Commerce - StarbucksApproximately 16% of Starbucks’ in-store transactions are made through a mobile device, according to Adam Brotman, the company’s Chief Digital Officer. Brotman notes that Starbucks has been actively working on mobile services in order to engage consumers more effectively and the company’s endeavors have been paying off thus far.

Mobile Order & Pay service may be available for the Android platform at some point in the future

The Mobile Order & Pay service will initially only be available for iPhone devices. The service’s availability on other devices may be expanded in the future, if the demand is high enough. Many Starbucks customers already use their iOS devices to purchase products, but a growing number of Android users are beginning to do so as well. Android devices hold a strong place in the mobile commerce space, but lag behind iOS devices when it comes to mobile payments.