Tag: mobile apps

Nintendo is embracing mobile games

| November 3, 2015

Nintendo plans to launch its first authentic mobile game in 2016

Nintendo has become the latest game developer and publisher to begin focusing more on mobile games. The Japanese company has a long history with making games mobile-friendly, being the premier name in the provider of handheld gaming consoles. Now, the company is unveiling its first game made specifically for smartphones: Miitomo. The game will serve as a type of social application, allowing users to share information with one another with their Mii avatars.

Company sees significant promise in the mobile gaming space as more consumers rely on their smartphones for entertainment

The company had initially planned to launch the game at the end of this year, but has delayed the launch until March of 2016. This has cast some doubts on Nintendo’s mobile gaming plans, leading to a 10% decrease in the company’s shares. Despite this, however, Nintendo believes that its Miitomo title will be a success among its longstanding fans, especially those that have become very interested in mobile games over the past several years.

Miitomo will make mobile games more social

Mobile Games - Gaming on Mobile DeviceMiitomo resembles other social applications in that it allows users to interact with one another in real time. They will be using their Mii avatars to accomplish this, with the avatars themselves serving as a way to allow user sot get to know one another. Nintendo intends to introduce some of its popular characters into the mobile game at a later date, introducing some nostalgia into the title and making it more familiar with consumers that have been Nintendo fans since the company got its beginning.

Nintendo will not be focusing exclusively on mobile games

Nintendo is just one of several companies that has begun to focus on mobile games. Konami, another Japanese developer and publisher, recently announced that it would be focusing almost exclusively on mobile titles for the foreseeable future. Nintendo does not intend to follow suit, but the company will be paying more attention to the mobile space, especially as the demand for enjoyable and highly social mobile games continues to rise among consumers.

Mobile commerce is becoming a force to be reckoned with

| October 30, 2015

Retailers cannot ignore mobile commerce any longer, as more consumers use their devices to shop online

Mobile commerce has become a powerful force throughout the world and may now be something that retailers can no longer ignore. Retail e-commerce has been on the rise for some time, and more consumers are beginning to use their mobile devices to shop online and purchase products. Numerous merchants have reported a significant rise in their mobile traffic over recent years, with spikes in this traffic occurring between November and December, as consumers do their holiday shopping.

Many consumers are expected to use their mobile devices to shop for products during the holiday season

According to a recent report from eMarketer, retail e-commerce is expected to see a surge during this year’s holiday season. The report estimates that online sales will reach $79.4 billion this year, an increase of more than 13% from what was recorded in 2014’s holiday season. Mobile commerce is expected to play a role in this growth in sales, as more consumers will be using their smartphones and tablets to make purchases. These devices also allow shoppers to avoid large crowds, which would otherwise slow their shopping experience.

Mobile commerce sales are expected to spike by 32% over what they were last year

Mobile Commerce - Holiday ShoppingThis year, eMarketer expects that mobile commerce sales will jump by 32%. Mobile devices now have larger screens, which improve the shopping experience. The convenience of mobile commerce has also proven to be an attractive concept for many consumers. Mobile shoppers are expected to use their devices to research products and find special deals, which can help them save money on their holiday purchases.

Consumers prefer to use mobile apps over web browsers when shopping from a mobile device

Consumers are becoming more accustomed to mobile commerce as a whole. A recent survey from PayPal found that 47% of those that have used their mobile devices to shop online prefer doing so in applications rather than through a web browser. Apps appear to streamline the mobile shopping experience, making it easier for consumers to find and purchase products that they may be interested in.