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YouTube recreates its experience over mobile devices

Lucy | July 30, 2015

The new smartphone app will be designed to make it simpler for users to create and find videos.

YouTube is redesigning the experience that it provides to users of mobile devices, since over half of the views to their video platform are now coming from smartphones and tablets.

This move was first revealed by Susan Wojcicki, the CEO of YouTube, in California at VidCon.

According to the statistics that are being generated by YouTube, itself, there are over one billion people around the world who use that platform. Over half of those views are being generated through mobile devices. Moreover, the revenue generated over smartphones and tablets for the platform is increasing by over 100 percent per year. In the new mobile app, there will be an additional three tabs added in order to make it simpler both to find videos and to create them.

The three new YouTube tabs for mobile devices will be: Home, Subscriptions, and Account.

Mobile Devices - YouTube The new Home tab will provide the user with an intelligent video list that has been selected for that individual based on his or her viewing history. The Subscriptions tab will provide a list of the most recent videos from the channels to which he or she has opted to subscribe. There will also be a notification option that can be turned on so that the user can receive a notification when one of those channels has released a new video. The Account tab will provide the user with a list of every video that they have uploaded, as well as their watch history.

The mobile app will make it possible for users to record their own videos and to upload them. From the application, they will be able to trim them, add music and filters, and upload them.

The new mobile app is already available for Android users and on the mobile web. That said, users of iOS mobile devices will still need to wait a little longer. It is on the way but at the time of the writing of this article, it had not been released at the Apple Store. According to project managers Omri Amarilio and Omri Amarilio, users can expect to see even more features being added to the application and the mobile web experience before 2015 is through.

The Facebook messenger mobile app is more popular than the flagship

Lucy | July 21, 2015

Since the social network split its applications into smaller, specific offerings, some interesting trends have developed.

When it comes to the Facebook mobile app, there are actually quite a few from which to choose, and what is interesting about the download stats is that it is the Messenger application that is proving to be the most popular, even over the main flagship offering from the company.

The two social apps have been available since 2012 and the Messenger offering is notably more popular.

In fact, from 2012 through the first six months of 2015, the Messenger mobile app from Facebook has managed to bring in over 646.6 million downloads throughout that time. This, according to the app analytics from the Sensor Tower firm. Throughout that same span of time, the flagship Facebook social media app was able to achieve an impressive but notably lower 568 million downloads.

Aside from those two Facebook mobile apps, none of the brand’s other applications even come close.

Facebook has a range of different applications available for various purposes, but aside from those top two options, none of the other options are nearly as popular. To put it in perspective, all of the other Facebook apps, combined (aside from the flagship and Messenger options) have accumulated a total of 637.5 million downloads, total. That is about 9 million downloads fewer than Messenger’s total, all on its own.

What should be noted is that a number of the Facebook applications are from the company’s Creative Labs division. The purpose of that team is not necessarily the generation of the largest number of downloads. Instead, it is to use its app offerings to better understand the overall Facebook usage experience so that the primary apps can be enhanced to fit the wants and expectations of the users.

For example, the company learned a great deal its mobile apps such as Paper, so that it would be able to better design its instant articles feature, which makes it possible for news organizations to make social network posts of their articles directly onto Facebook. In the case of Messenger, though, the application has managed to hold the first position at both the Google Play and App Store ranks for quite some time.