Mobile apps are launched 60 times daily by 15 percent of users
A recent study determined that 280 million people are launching their applications many times each day.
A new report from Flurry has been released and what it showed was that there is a considerable group of people that they are labeling “mobile addicts” due to the number of times that their mobile apps are launched within any given day.
What they found was that 15 percent of smartphone and tablet users are launching their applications very often.
In fact, the Flurry report showed that those 15 percent are launching mobile apps at least 60 times per day. This meant that they fell into the category of mobile addicts, as defined by the firm, and that there are an estimated 280 million of them around the world. These 280 million people are continually using and launching applications in their mobile devices. Though this may not sound like very much when compared to the complete global population, keep in mind that it is 15 percent, which means between one and two out of every 10 people could fall into this category.
In fact, the number of people launching mobile apps at that rate is equivalent to one of the most populous countries.
Two hundred and eighty million people is the same number as the fourth most populated country on the planet, only slightly behind the population of the United States. When considering that mobile addicts could make up the fourth most populated country in the world, it starts to put things into perspective with regards to the usage of these devices and how much some people are actually using them.
Furthermore, the mobile addicts usage group is also the one that has the largest growth in terms of its own population. In fact, over the last year, the number of people who would fall into that group grew by a massive 59 percent.
Among the primary drivers of this very high rate of usage of mobile apps is messaging and social applications. Those are the types of app that are launched 6.6 times more frequently than are used by the average smartphone or tablet user that is not considered to be an addict.